Marketing Marksman (www.marketingmarksman.com)
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edit COMPANY SUMMARY
Company Name » Marketing Marksman™
Company Tagline » The Persuasive Power of Precision™
Company Synopsis » Based in Calgary, Alberta, Canada: Marketing Marksman™ provides a full range of expert marketing services to clients spanning the globe, including collecting marketing research, devising marketing strategy, designing marketing materials, executing marketing campaigns, and performing marketing speeches and weekend seminars.
Company Specialty » Marketing Marksman™ specializes in the launch and re-launch of businesses and products based on their unique ‘Marksman’ marketing strategy (described below).
Important Dates » Marketing Marksman™ was launched on September 1, 1991; incorporated on July 18, 2002; and launched its website (http://www.marketingmarksman.com) on September 3, 2006.
edit COMPANY OVERVIEW
Since 1991, Marketing Marksman™ has helped clients around the world transform their marketing from a pointless expense into a profitable investment by emphasizing ‘the persuasive power of precision.’™
From Calgary, Canada to Chelyabinsk, Russia, across Europe from England to the Czech Republic, in the United States and Australia: for over fifteen years Marketing Marksman™ has helped clients create marketing that is Precise, Persuasive, Practical, and Profitable (i.e. The Marketing Marksman™ ‘Four P's of Marketing Planning’™).
Marketing Marksman™ has accomplished a wide variety of marketing projects including the successful launch and re-launch of many businesses and products in many industries and countries, including computer software, sporting goods, furniture, precious stones, medical & health products, higher education, travel & tourism, etc.
edit THE MARKETING MARKSMAN™ PHILOSOPHY
If anybody wants any product, they have countless choices. Thanks to the Internet, they may have hundreds of sellers from around the world fighting for their business. With so many formidable contenders, even superior products that satisfy a real customer need can still fail without the right image and information conveyed by marketing.
If you want people to choose you amongst all your fierce rivals, you will need a categorically convincing marketing campaign that crushes your competition. Anything less, anything that does not seize instant attention, sustain interest, and stimulate immediate urgency to act will become mere background noise in the millions of marketing messages that bombard people relentlessly.
Marketing Marksman™ accomplishes this for its clients by emphasizes the "persuasive power of precision"™, that is, offering a precise product to particular people is the only way to have a powerfully persuasive reason to choose you over any other alternative (including the alternative of doing nothing).
Marketing is like an arrow fired at a target. The sharper your strategy, the more precise your product, the more branded your benefits, the clearer your customer – the more likely your arrow will penetrate the market and generate an immediate return on your investment.
The duller your strategy, the more generic your product, the more undifferentiated your benefits, the more undefined your customer – the more likely your marketing arrow will bounce off the target, fail to make an impact with anyone, and all marketing monies spent wasted.
Marketing Marksman™ is anti-artistic and anti-academic; in other words, marketing that is neither an artistic expression of outrageous creativity, nor an academic exercise of some supposedly lofty abstract theory.
In diametric opposition, Marketing Marksman™ believes that 'marketing is meant to be a profitable investment, not a pointless expense!'™ and for every marketing dollar spent you should expect to earn your money back plus a decent profit.
An original marketing strategy Marketing Marksman™ has developed, tested, and advocated over the past fifteen years specifically designed to ensure a profitable return from any investment in advertising is ‘The Four C’s of Campaigning’™: Credible, Convincing, Cost-Effective, and Clever.
edit MARKETING SERVICES PROVIDED
To help businesses succeed Marketing Marksman™ provides the following marketing services:
MARKETING RESEARCH » Collect and analyze objective, accurate, and comprehensive data to produce 'profitable insights, not just pointless information.'™ based on The Marketing Marksman™ ‘Four C's of Collecting Marketing Research’: Your Customers, Your Competitors, Your Company, and Your Conditions (i.e. political, cultural, economic, and other environmental conditions).
MARKETING STRATEGY » Precisely identify the most profitable way to position your product in the market, based on powerfully persuasive reasons why your customers should choose you over any other alternative. ‘The Marketing Marksman™ Action Plan’ (i.e. M. MAP) includes branding, positioning, pricing, target market, etc.
MARKETING MATERIALS » Design professional and persuasive marketing materials precisely targeted to your prospective customers that creates urgency and motivates immediate action, including logo design, product packaging, promotional materials, web design, advertisements and other graphics design.
MARKETING CAMPAIGNS » Organize and execute cost-effective advertising that reaches the most prospective customers for the least cost with the strongest impact including consumer and B2B marketing, affiliate marketing, direct marketing, internet marketing, and all forms of advertising.
MARKETING SEMINARS » Perform speeches and weekend seminars on Marketing Marksmanship™ tailored to the precise needs of your organization. For an opportunity to hear a 30-minute sample of the Marketing Marksman™ Seminars experience visit their website (http://www.marketingmarksman.com).
edit FOR ADDITIONAL INFORMATION & INQUIRES
For more information and inquires about Marketing Marksman™ visit their website (http://www.marketingmarksman.com), site highlights include:
(1) MARKETING SEMINAR » A Free Online Marketing Marksman™ Seminar consisting of ten parts, each includes both written text and a sound recording of the lesson that you can download or listen to as streaming audio. Collecting objective, accurate, complete marketing research, formulating a formidable marketing strategy, and implementing an effective marketing campaign are all covered in the seminar.
(2) MARKETING PORTFOLIO » An Online Marketing Portfolio with over a hundred images to peruse including product packaging, promotional posters, magazine ads, news articles, tradeshow booths, in-store displays, websites, etc. The gallery offers numerous examples of advertising that was designed specifically and singularly to generate a positive return on its investment.
(3) MARKETING CONSULTATION » An offer for a free, no pressure, no obligation Marketing Consultation when you can discuss one-on-one how Marketing Marksmanship™ can help you achieve your business objectives. This is a limited-time offer and some conditions apply.
We wish you the best of luck at building your business into a phenomenal success!
Copyright © 2006: All Rights Reserved. For copyright and trademark information and inquires, see the Marketing Marksman™ Legal webpage (http://www.marketingmarksman.com/legal.htm). This text is reprinted at www.aboutus.org from the Marketing Marksman™ website (http://www.marketingmarksman.com) with permission from the copyright holder.
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