MediaPlanning.com.ua
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Categories:
- AboutUs AutoGen
- Mediaplanning
- PublicisGroupeMedia
- Publicis Groupe Ukraine
- Cortex
- Media Research Agency
- Media Agency
- Creative Agency
- SMG Ukraine
- Saatchi & Saatchi
- AVA Brand Factory
- Starcom MediaVest Group
- Starcom
- MediaVest
- Zenith Optimedia
- Red Place
- Advertising
- MFIS Planning
- Publisher Houses
- Sales Houses
- Share of voice
- SOV
- SO$
- Reach
- Reach N+
- Frequency
- Reach Curve
- Response Curve
- Gross Rating point
- GRP
- Weighted GRP
- WGRP
- Cost per point
- CPP
- Cost per Thousand
- CPT
- Cost Per Reach Point
- Return on Investment
- ROI
- Cost per incremental reach point
- Point of diminishing return
- media efficiency
- Overview
- Monthly overview
- Weekly overview
- UBA
- UAA
- PBA
- PAA
- TOM
- Decay
- Half-life
- AdStocks
- Brand awareness
- Target audience
- OOH
- Outdoor
- Rate card
- Ratecard
- Media expence