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Media Research Center Home Page - 6/14/2006 8:07:09 PM

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The mission of the Media Research Center is to bring balance to the news media. Leaders of America's conservative movement have long believed that within the national news media a strident liberal bias existed that influenced the public's understanding of critical issues. On October 1, 1987, a group of young determined conservatives set out to not only prove — through sound scientific research — that liberal bias in the media does exist and undermines traditional American values, but also to neutralize its impact on the American political scene. What they launched that fall is the now acclaimed — Media Research Center (MRC).

The MRC, headquartered in Alexandria, VA, began modestly with a handful of employees, a black and white TV, and a rented computer. The first order of business was to organize a research operation second to none. For years, conservatives could only present the anecdotal evidence of liberal journalists' bias — a question in this interview, a statement in that report. However, anecdotal examples of bias do not prove a liberal agenda. Only through thorough, comprehensive, and ongoing analysis based on quantitative and qualitative research can one document liberal bias in the media.

That moved MRC founder and president, L. Brent Bozell III, to take the necessary steps to develop the MRC's News Tracking System (NTS), a custom-designed computer database and archiving system that today provides the conservative movement's now-thriving media personalities and the public alike, with the evidence necessary to confront the liberal media. This one-of-a-kind research operation combines analytical savvy with state-of-the-art computer technology, providing the means to scientifically track the short and long-range trends of any issue in the media. From a $339,000 initial annual budget, the MRC has grown to be the nation's largest and most sophisticated television and monitoring operation, now employing 60 professional staff with a $6 million annual budget.

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325 S. Patrick St
Alexandria VA 22314 US

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Media Research Center
+1 70338339

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