Mem05.com
Title
MEM 2007
Description
Why Attend?
Mobile Entertainment Market 2006: the official event of the Mobile Entertainment Forum (MEF) was another runaway success with professionals from across the mobile entertainment value chain meeting to discuss the latest developments, industry trends and strategise for the future. It is THE forum where mobile meets media. Now approaching its seventh, MEM is the industry's foremost gathering and deal-making centre where content owners, mobile operators, aggregators and key players can build local and global connections which extend to new markets.
The mobile entertainment market is forecast to be worth US$42 billion in 2010. And that is attracting a bevy of new players into the mobile content marketplace, from brand owners and media companies, spurred on by the continued improvements in network and handset capabilities that are increasing the end-user experience. But as the influx of content providers grows apace, brand owners and media companies are looking to leverage their consumer loyalty, wrestling end-user control from the operators as they seek to circumvent unfavourable revenue-share models and go direct-to-consumer. Operators are being pressured into ending their walled-garden portal strategies and allowing user access to third-party content, driven by the potential of search & discovery. The threat of losing its billing relationship with the customer and becoming a 'bit pipe' is all too apparent to the mobile operator. But for the consumer, they are being granted access to an Internet-like experience on their handset. Exciting times are ahead.
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