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Medical Economics - Home Page
Description
In 1923, Medical Economics magazine was created to help busy physicians cope with the business side of medicine, the nonclinical problems associated with running a private, office-based practice.
Today, Medical Economics continues to live up to that challenge, and to its responsibility as the best-read journal in the physician marketplace: informing, educating, and assisting busy primary-care doctors. A magazine covering issues critical to all specialties, Medical Economics carries more original articles and departments than any other medical publication, conveying the advice of experts to help physicians manage their practices, deal with managed care, and run their financial affairs.
Medical Economics shows physicians how to navigate the current healthcare landscape. Its veteran staff examines issues that not only impact a doctor's business today, but will also define a quality of life for medical practitioners in years to come. And because of this, Medical Economics is uniquely qualified to provide pharmaceutical marketers with a reliable, efficient, and powerful communications tool to reach those practitioners. This capacity to serve the dual needs of physicians and medical marketers serves the public, as well, by enhancing the ability of doctors and marketers to deliver health care effectively and efficiently into the new millennium.
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