Slogan: "Guarantees for the 'if' in life."
The Metropolitan Life Insurance Company is the largest life insurer in the United States. They are a global market leader in savings and retirement products, and in services for individuals, small business, and large institutions. Current estimates of outstanding life insurance policies held through MetLife put the dollar figure at around $2 trillion.
Metropolitan Life Insurance Company offers both group benefit and individual benefit products. Their current policy portfolio includes:
- life insurance
- long-term care insurance
- retirement planning
- dental insurance
- auto and boat insurance
- disability income insurance
- home insurance
- banking and financial services
Metropolitan Life Insurance Company was first started in 1863 when a group of New York City businessmen raised $100,000 to found the company, which was originally named the National Union Life and Limb Insurance Company. Their first customers were sailors and soldiers in the American Civil War, and they were getting insurance against wartime wounds, accidents, and sickness. By 1879, the Civil War having long since been concluded, they turned their attention from accident insurance to life insurance.
This began a period of importing English agents over to America to show them how the insurance business was done; a kind of early form of hiring consultants. Under English guidance, the company was signing up 700 new industrial life insurance policies per day by 1880, and the new company was a great success. By 1930, MetLife had become the leading insurer in the insurance industry, with an estimated one out of every five citizens of the United States and Canada buying a policy from them.
The story of MetLife's growth is inextricably interwoven with American history. Metlife's investment capitol helped to build the Empire State Building in 1929, and Rockefeller Center in 1931. They played a pivitol role in World War 2 by their funding of war bonds. The company bought the Pan Am building in 1980, which was the record largest building purchase ever at that time.
MetLife in the 21st century has since matured from a former mutual organization into a public company. They have branched out into all facets of insurance and have also launched their own bank.
In what has proved to be one of the most prudent advertising moves ever, MetLife in 1980 began to have an arrangement with the late Charles M. Schultz, creator of the Peanuts comic strip, to have characters from that strip be used in marketing for Metlife, and in particular Snoopy is MetLife's mascot. The formula worked quite well through the decades, as the Peanuts strip remained uncontroversial, while at the same time has had broad appeal throughout American culture. To this day, Peanuts cartoon specials on television are almost always sponsored by Metlife.
The cross-influence of the Snoopy character has led Metlife to give the names "Snoopy One" and "Snoopy Two" to the two airships owned by Metlife which provide aerial coverage of American sporting events. Meanwhile, a generation of fans of Charles M. Schultz's strip have grown to associate MetLife with their favorite characters.
MetLife.com is a serviceable website which acts as an information portal for the public to learn about MetLife policies, products, and business dealings. Its main categories are:
- Sections pertaining to individual insurance and wealth management, including insurance, retirement, investments, banking, and employer benefits.
- Sections addressing the needs of businesses of all shapes and sizes, including benefits, small business plans, retirement, global solutions, and risk management.
- Brokers and consultants
- About recommending MetLife products to business associates.
- Including sections on retirement phases, what to consider in planning a retirement, and products and services.
- About Us
- An extensive section with many subsections, pertaining to media, investors, corporate governance, ethics, careers at MetLife, diversity, corporate citizenship, affiliates, history, and much more.
Their products include homeowners, auto, boat, life, annuities, and IRA's. The Life Advice Center has advice for family, health, money, purchases, business, and insurance.
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MetLife reported revenues totaling $44.776 billion in 2005. They employ 83,800 employees at locations throughout the United States and other countries. Their Fortune 500 ranking is #35.
- 900 4th Ave # 1100
- Seattle WA 98164 US
- Schiller, John
- +1 206 343 4814
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- Alexa: MetLife.com
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Home Page Analysis
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MetLife.com Home Page Analysis Summary
Titles & Headings
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Search Engine Friendliness
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The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- The title of this site's home page:
- “Life Insurance, Dental Insurance & Financial Services | MetLife”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Problem: This web page does not have an H1 heading. It should have one.
MetLife.com in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
MetLife is a leading provider of insurance and other financial services to millions of individual and institutional customers. Get a quote.
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Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.MetLife.com or MetLife.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at www.MetLife.com, and MetLife.com is permanently redirected to it.
Search Engine Visibility
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Social Media Visibility
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Below we show domains that redirect to MetLife.com.
We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.
Domains that redirect to the home page of MetLife.com
Capture visitors who type the wrong name
It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.
Domains that redirect to a page within MetLife.com
Get people to a specific web page
- redirects to: http://metlife.com/new-england-financial/career-center/index.html?WT.ac=GN_new-england-financial_career-center
- redirects to: http://metlife.com/complynow
- redirects to: http://metlife.com/careers/job-search/index.html?WT.ac=GN_careers_job-search