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Title edit
Mindless Eating: Brian Wansink Ph.D.
Description edit
Excerpted from the website:
- About Author
- Brian Wansink (Ph.D. Stanford 1990) holds the John S. Dyson Chair of Marketing and of Nutritional Science in the Applied Economics and Management Department at Cornell University, where he is Director of the Cornell Food and Brand Lab. Previously, he was a professor at Dartmouth College, the Vrije Universiteit (The Netherlands), the Wharton School at the University of Pennsylvania, the University of Illinois at Urbana-Champaign, INSEAD (France), and he was a visiting scientist at the U.S. Army Research Labs in Natick, MA.
Additional Information edit
Discussion edit
Community Reviews edit
REVIEW OF MINDLESSEATING edit
The theory introduced in Brian Wansink’s book is hardly revolutionary; nearly all of us have found ourselves sitting in a darkened movie theater, munching away on popcorn, only to find that we have consumed the entire bag’s contents without even realizing it. According to Wansink, part of this is cultural conditioning – we are regularly told as children to clean our plates, and are reminded of the starving kids in other countries (as though stuffing ourselves would improve their quality of life at all). Another reason for our tendency to overeat has to do with the food industry’s packaging and marketing techniques. Although Wansink’s research may cause us to rethink the way our food is presented to us, whether or not it will help dieters to overcome their cravings is another matter.
For the complete Mindless Eating review please go to SkinnyOnDiets.com
- posted by John Gerzetic on Feb 20, 2007, 8:13 pm
REVIEW OF Mindless Eating edit
This is clearly a book based weight loss system, which will not have any ingredients. Nevertheless, we will carefully review all the concepts used to see if they can create results. The theory introduced in Brian Wansink’s book is hardly revolutionary; nearly all of us have found ourselves sitting in a darkened movie theater, munching away on popcorn, only to find that we have consumed the entire bag’s contents without even realizing it. According to Wansink, part of this is cultural conditioning – we are regularly told as children to clean our plates, and are reminded of the starving kids in other countries (as though stuffing ourselves would improve their quality of life at all). In his book, Wansink focuses on ten factors that can cause us to overeat, including larger containers, more attractive packaging, and distraction. Trained in nutritional marketing, Wansink also devises experiments in order to test his theories. For example, when testing the effects of visual cues and perceived variety on how we eat, he discovered that subjects were likely to eat more M&M’s from a bowl that contained a variety of colors than from a bowl that contained only one color, despite the fact that all colors taste the same. He also exposes the ways in which the food industry exploits these well-known triggers in order to get consumers to buy more and eat more. Wansink’s aim is not only to expose the dark secrets of the food industry, but also to raise consumer awareness of why and how we eat. He suggests a “mindful” approach to eating, in which diners pay attention to their body’s fullness cues. However, he also states that the most important thing for readers to take away from his book is the realization that we have only partial control over the food choices we make. In spite of our best efforts, we will inevitably eat more from a larger plate, or eat a large scoop of ice cream if it is served to us, even if we thought we only wanted a small one.
For the complete Mindless Eating review please go to TheDietLibrary.com
- posted by David Tober on MAY 3, 2007
