MortgageBrokerLand.com is a portal for mortgage broker leads
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Mortgage Broker Land - Home
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MortgageBrokerLand.com is a portal for the mortgage industry with interactive forums, marketing information, and more., The site is intended to be a place where loan officers and wholesale lenders can interact to find solutions for tough loan scenarios, service providers can provide technology and marketing offers to boost loan officer productivity, further establish industry contacts, and more., Need a few more loans but don't have the cash to do some serious marketing? Have no fear. In this issue I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters., Too often we follow the old school advice and allow our prospects to control the sales process. Respect yourself, your product and your time and watch how quickly your prospect will follow suit., Mortgage brokers seeking to lend in other states will usually encounter a myriad of expenses, government expenses, and fees that can run into the tens of thousands of dollars. Net branches allow mortgage brokers to ride on the back of a large corporation that already has the licensing at the expense of losing their identities and having to follow someone else’s rules., Everyone is familiar with the saying "what's in a name", referring to the importance of branding in advertising. However, how often do you think about the way you present your name at networking events where you are personally representing the brand you work to project through your advertising efforts?, 7 Ways to Drive Traffic to Your Mortgage Website, Whether you are an individual loan officer, a branch manager, or the owner of your own mortgage shop, you can benefit from exposure available through the media. It's usually free and has tremendous reach - are you taking advantage?, Follow this simple rule before you buy mortgage leads from any new source., Salespeople are sometimes surprised by the actions of their clients and prospects. They feel fooled or misled and become disillusioned and disappointed when prospects don't behave the way they expect them to. There are three key phrases to listen for when attempting to predict someone's behavior; "I want to", "I have to" and "I should". Let's look at each of these a little closer., Real estate agents get pitched by loan officers almost non-stop, especially when interest rates are on the rise. What makes one LO stand out over the rest? What makes an agent decide to send business to one LO instead of another?, You could be the most brilliant marketer in the world, but if you can't close you'll be starving and homeless in no time. Use these four steps to turn leads into closed loans., Many very smart loan officers think that the way to increase their loan pipelines and to increase their loan closings is to simply increase the amount of mail they send to prospects… they couldn’t be further from the truth, Ah, if only the people around us were more professional. Our lives would be easier, our businesses would grow more effortlessly, we'd find our jobs more fulfilling... the list of dramatic benefits can go on and on., Become an Expert: How to Make Prospects Come Begging for You, Most books on direct mail copywriting will tell you to cast your headlines, overlines and Johnson Boxes always in the positive. But sometimes being negative is positively good for business. Or, to say it another way, negative headlines in your direct mail advertising are not always bad.
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