MusicAndMedia.org

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Music & Media

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Public radio’s audiences for news and information programs are experiencing phenomenal growth. At the same time, research shows that more people experience classical music on the radio than anywhere else and it is a safe assumption to believe that this is true for other forms of music. There are opportunities for audience growth which are being missed. Through rapidly emerging technologies, we have new prospects to reach, broaden and serve audiences for multiple genres of musical arts in America.