MyWOT.com Community-powered tools that boost trust on the web edit this microsummary

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edit WOT: Web of Trust | Crowd-sourced website ratings

Web of Trust provides community-powered tools that boost trust on the web. Web of Trust (WOT) is the leading community-based safe surfing tool that uses an intuitive traffic-light rating system to help web users stay safe as they search, surf and shop online.

edit Overview

WOT rating icons
WOT rating icons

Web site ratings are powered by a fast growing worldwide community of 22 million users who have rated the reputation of over 31 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety. The WOT add-on provides safety ratings to search results when using Google, Yahoo!, Bing, Wikipedia, and other popular sites, helping people protect their computers and personal information.

WOT also shows reputation ratings of shortened URLs and next to links in social networking sites Facebook and Twitter.

The free Internet security add-on works with Internet Explorer, Firefox, Google Chrome, Opera and Safari browsers and can be downloaded at MyWot.com.

WOT’s crowd-sourced reputation data is licensed by search engines, social networks, anti-porn filters, school systems and local law enforcement to help keep Internet users safe from untrustworthy sites.


How does WOT work?

First, you need to download the WOT add-on. Downloading and using the WOT add-on is free of charge.

After you install the add-on, you can register as a user. Registering is free of charge and optional. You are able to use the WOT add-on and also rate websites without registering. However, registered users have access to a full range of features that allow you to:

  • Create a user profile
  • Write comments on websites' scorecards
  • Post on our forum and blog

You can access WOT ratings by clicking the round WOT icon which is visible in your browser's toolbar. When you click it you see the reputation of the website you are currently using. The WOT icon is also visible after search engine results (e.g. Google, Bing or Yahoo) and in webmail applications after web links. In these cases, when you hover your mouse cursor over the icon you see the reputation of the website in question. WOT has information on 31 million websites, and the reputation database is updated every thirty minutes.

Website ratings are continuously updated by millions of members of the WOT community and from numerous trusted sources, such as malware and phishing blacklists.
WOT rating window
WOT rating window

Watch the WOT demo here

The WOT Security Scorecard

Each website has a page in WOT where you can see detailed rating information about the site. This page is called a scorecard. You can access a scorecard by:

  • Clicking the WOT icon in your toolbar and choosing ”View scorecard for rating details”
  • Clicking the WOT icons after search engine results and email links in webmail

Here is an example: MyWot.com/scorecard/AboutUs.org

Website Reputation Scorecard
Website Reputation Scorecard

WOT members can rate a website using four components:

  • Trustworthiness reflects the overall trustworthiness of a website: Do you consider this site safe to use? Does this site deliver you what it promises? Do you trust the content of the website? A poor rating may indicate Internet scams, identity theft risks, credit card fraud, phishing, viruses, adware or spyware. The site may contain annoying advertisements, excessive pop-ups or content that makes your browser crash. A poor rating may also indicate that the site's content is not trustworthy.
  • Vendor reliability tells you whether the site is safe for buying and selling or for business transactions in general. An “excellent” rating indicates superior customer service, timely delivery of products or services and overall customer satisfaction. A "poor" rating indicates possible fraud or a bad shopping experience.
  • Privacy tells you whether the site has a privacy policy that protects your personal identity and data. For example, does the social networking service you use give you the means to determine what is public and what remains private? Does the site have opt-in privacy options? A "poor" rating indicates concern that your data may be sold to 3rd parties, be stored indefinitely or be turned over to law enforcement without a warrant, etc.
  • Child safety indicates if the site contains age-inappropriate material. This includes mature content meant for adults: Content depicting nudity, sexual content, violence, vulgar or hateful language or content that encourages dangerous or illegal activities.

edit Privacy

The WOT software collects information only for computing website ratings, performing statistical analysis, and preventing abuse of the service. Any information that is no longer needed for these purposes is deleted. When loading reputations for the websites you visit, the software sends the service only the encrypted hostname and any ratings you may choose to give. The information about domains visited is stored only temporarily for computing ratings. Your IP address is never stored in the WOT database. Read the Privacy Policy.

edit Recognition

  • The New York Times Riva Richmond, The New York Times Personal Tech online May 19, 2010. "Five Ways to Keep Online Criminals at Bay" [1] Free tools like the Firefox add-on Web of Trust can also help (detect malicious sites) — warning about potentially dangerous links...
  • Kim Komando The Kim Komando Show July 7, 2009. "Easily avoid malicious Web sites" [2] Surfing the Web is a blast. There are so many cool sites, videos and programs to find. There are also a bunch of malicious sites out there. Learning to avoid...
  • PC World Preston Gralla, PC World April 26, 2009. "Say WOT? Web of Trust Rates Web Site Safety" [3]: The Web becomes more dangerous every day. Malware has become ubiquitous, scam sites proliferate, and there are constant privacy dangers...
  • Chip Online Chip August 4, 2009. "WOT für Internet Explorer" [4] Mit dem kostenlosen Add-on WOT für den "Internet Explorer" erhalten Sie beim Surfen durch das Internet Informationen über die Seriösität...

edit Related Domains


How visible is your website?

Home Page Analysis

A better home page will help you show up in search results.

Titles & Headings Icon-result-problem
Links & Images Icon-result-problem
Search Engine Friendliness Icon-result-good

Get Your
Competitive Edge

See how your digital marketing stacks up,
and get ahead.

Get your Competitive Edge and we'll show you.

Web Presence Analysis

How easily can your site be found around the Web?

value for Google crawl date
value for Bing indexed pages

Home Page Analysis

The Home Page Analysis helps you understand how a site's home page appears to both search engines and site visitors.


updated 5 months ago

MyWOT.com Home Page Analysis Summary

Titles & Headings The title and headings on the home page tell people and search engines what a website is about.
Analyze the title & headings of the home page for free or the entire site.
Problem
Links & Images Relevant links to other sites are good for people and search engines. Images on a web page should be described for visually impaired visitors and search engines.
Analyze the links & images of the home page for free or the entire site.
Problem
Search Engine Friendliness A few simple technical fixes can make any site show up better in search results.
Good
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updated 5 months ago

Title

The title of a web page appears in search results as the link to that page. Learn more ...

Purpose

The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.

Search Engines

Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.

Length

A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.

Content

The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.

  • Good: This web page has a title tag.
  • Good: The title tag is a good length.
The title of this site's home page:
Safe Browsing Tool | WOT (Web of Trust)

Meta Description

Search engines often use the meta description of a web page to describe it in search results. Learn more ...

Purpose

The meta description tells searchers what a web page is about. It is often displayed below the title in search results, and helps people decide if they want to visit that website.

Length

Search engines will read 200 to 250 characters, but usually display only 150, including spaces. The first 150 characters of the meta description should contain the most important keywords for that web page. Using fewer than 50 characters could mean you’re not saying enough about the page.

Content

The meta description should be engaging, and should include keywords that accurately reflect what visitors will find on the web page. The keywords should be the same ones that a site's potential customers are using to search. Include a site’s location if it is important.

  • Warning: The meta description is longer than 150 characters. Search engines will probably display only the first 150 characters, including spaces.
The meta description for this site's home page:
WOT is a community-based, free safe surfing tool for browsers that provides website ratings & reviews to help web users as they search, surf & shop online.

H1 Headings

The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...

Just one H1

In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.

Purpose

Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.

Content and placement

The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.

The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.

The H1 heading for a page should be different from its title. Each can target different important keywords for better SEO.

  • Problem: This web page does not have an H1 heading. It should have one.

MyWOT.com in search results

You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.

Safe Browsing Tool | WOT (Web of Trust)

WOT is a community-based, free safe surfing tool for browsers that provides website ratings & reviews to help web users as they search, surf & shop o...

mywot.com/

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updated 5 months ago

Robots

Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...

Purpose

Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed — for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.

Be careful!

If you're going to use robots.txt, be careful not to accidentally exclude search engines from pages you want people to find. To learn more, read Don't Block Search Engine Crawlers.

Search engine robots

You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.

  • Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
  • Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
  • Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
  • AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
  • Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.

Canonical Url

This website can live at www.MyWOT.com or MyWOT.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...

Choose one or the other

Whichever of these URLs you choose, make sure your website lives ONLY at that location, which is called the canonical URL for your site.

Be careful!

If you choose www.MyWebsite.com for your site, make sure people who don't type www can get to your site, too. Create a permanent 301 redirect from MyWebsite.com to www.MyWebsite.com.

If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.

Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake

  • Good: Your website resides at www.MyWOT.com, and MyWOT.com is permanently redirected to it.
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Web Presence

Search Engine Visibility

Check this site's prominence around the web and in major search engines.

Backlinks

value for Google
value for Alexa

Indexed Pages

value for Google 275,000
value for Bing 80,600

Rank

value for Quantcast 31,510
value for Compete 4,015
value for Alexa 2,602

Date Last Crawled

value for Google Dec 21, 2010
value for Bing Dec 21, 2010

Check this site's presence on news sharing and community sites.

Social Media Visibility

value for Digg 15
value for Dmoz 2
value for Google Groups 52,300
value for Yahoo Answers 50
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Redirectory

Below we show domains that redirect to MyWOT.com.

We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.

Domains that redirect to the home page of MyWOT.com

A website owner can point one domain to the home page of another. Learn more ...

Capture visitors who type the wrong name

It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.

11 domains redirect to the home page of MyWOT.com.

Domains that redirect to a page within MyWOT.com

A domain can point to any page within another website. Learn more ...

Get people to a specific web page

Creating a redirect from a simple domain name helps people find an existing web page that has a long, hard-to-remember URL. For example firefox.com redirects to http://www.mozilla.com/en-US/firefox/.

We have not found any domains that redirect to pages within MyWOT.com.

Want more? Our Competitive Edge service gives you actionable insight into the social and content marketing of you and your top 3 competitors, and how effective it is.

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