edit WOT: Web of Trust | Crowd-sourced website ratings
Web of Trust provides community-powered tools that boost trust on the web. Web of Trust (WOT) is the leading community-based safe surfing tool that uses an intuitive traffic-light rating system to help web users stay safe as they search, surf and shop online.
Web site ratings are powered by a fast growing worldwide community of 22 million users who have rated the reputation of over 31 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety. The WOT add-on provides safety ratings to search results when using Google, Yahoo!, Bing, Wikipedia, and other popular sites, helping people protect their computers and personal information.
WOT also shows reputation ratings of shortened URLs and next to links in social networking sites Facebook and Twitter.
The free Internet security add-on works with Internet Explorer, Firefox, Google Chrome, Opera and Safari browsers and can be downloaded at MyWot.com.
WOT’s crowd-sourced reputation data is licensed by search engines, social networks, anti-porn filters, school systems and local law enforcement to help keep Internet users safe from untrustworthy sites.
How does WOT work?
First, you need to download the WOT add-on. Downloading and using the WOT add-on is free of charge.
After you install the add-on, you can register as a user. Registering is free of charge and optional. You are able to use the WOT add-on and also rate websites without registering. However, registered users have access to a full range of features that allow you to:
- Create a user profile
- Write comments on websites' scorecards
- Post on our forum and blog
You can access WOT ratings by clicking the round WOT icon which is visible in your browser's toolbar. When you click it you see the reputation of the website you are currently using. The WOT icon is also visible after search engine results (e.g. Google, Bing or Yahoo) and in webmail applications after web links. In these cases, when you hover your mouse cursor over the icon you see the reputation of the website in question. WOT has information on 31 million websites, and the reputation database is updated every thirty minutes.Website ratings are continuously updated by millions of members of the WOT community and from numerous trusted sources, such as malware and phishing blacklists.
Watch the WOT demo here
The WOT Security Scorecard
Each website has a page in WOT where you can see detailed rating information about the site. This page is called a scorecard. You can access a scorecard by:
- Clicking the WOT icon in your toolbar and choosing ”View scorecard for rating details”
- Clicking the WOT icons after search engine results and email links in webmail
Here is an example: MyWot.com/scorecard/AboutUs.org
WOT members can rate a website using four components:
- Trustworthiness reflects the overall trustworthiness of a website: Do you consider this site safe to use? Does this site deliver you what it promises? Do you trust the content of the website? A poor rating may indicate Internet scams, identity theft risks, credit card fraud, phishing, viruses, adware or spyware. The site may contain annoying advertisements, excessive pop-ups or content that makes your browser crash. A poor rating may also indicate that the site's content is not trustworthy.
- Vendor reliability tells you whether the site is safe for buying and selling or for business transactions in general. An “excellent” rating indicates superior customer service, timely delivery of products or services and overall customer satisfaction. A "poor" rating indicates possible fraud or a bad shopping experience.
- Child safety indicates if the site contains age-inappropriate material. This includes mature content meant for adults: Content depicting nudity, sexual content, violence, vulgar or hateful language or content that encourages dangerous or illegal activities.
- The New York Times Riva Richmond, The New York Times Personal Tech online May 19, 2010. "Five Ways to Keep Online Criminals at Bay"  Free tools like the Firefox add-on Web of Trust can also help (detect malicious sites) — warning about potentially dangerous links...
- Kim Komando The Kim Komando Show July 7, 2009. "Easily avoid malicious Web sites"  Surfing the Web is a blast. There are so many cool sites, videos and programs to find. There are also a bunch of malicious sites out there. Learning to avoid...
- PC World Preston Gralla, PC World April 26, 2009. "Say WOT? Web of Trust Rates Web Site Safety" : The Web becomes more dangerous every day. Malware has become ubiquitous, scam sites proliferate, and there are constant privacy dangers...
- Chip Online Chip August 4, 2009. "WOT für Internet Explorer"  Mit dem kostenlosen Add-on WOT für den "Internet Explorer" erhalten Sie beim Surfen durch das Internet Informationen über die Seriösität...
edit Related Domains
How visible is your website?
A better home page will help you show up in search results.
|Titles & Headings|
|Links & Images|
|Search Engine Friendliness|
See how your digital marketing stacks up,
and get ahead.
How easily can your site be found around the Web?
|value for Google crawl date|
|value for Bing indexed pages|
Home Page Analysis
The Home Page Analysis helps you understand how a site's home page appears to both search engines and site visitors.
MyWOT.com Home Page Analysis Summary
Titles & Headings
The title and headings on the home page tell people and search
engines what a website is about.
Analyze the title & headings of the home page for free or the entire site.
Links & Images
Relevant links to other sites are good for people and search
engines. Images on a web page should be described for visually impaired
visitors and search engines.
Analyze the links & images of the home page for free or the entire site.
Search Engine Friendliness
A few simple technical fixes can make any site show up better in
The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- The title of this site's home page:
- “Safe Browsing Tool | WOT (Web of Trust)”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Problem: This web page does not have an H1 heading. It should have one.
MyWOT.com in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
WOT is a community-based, free safe surfing tool for browsers that provides website ratings & reviews to help web users as they search, surf & shop o...
Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...
Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.MyWOT.com or MyWOT.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at www.MyWOT.com, and MyWOT.com is permanently redirected to it.
Search Engine Visibility
Check this site's prominence around the web and in major search engines.
Date Last Crawled
|value for Google||Dec 21, 2010|
|value for Bing||Dec 21, 2010|
Check this site's presence on news sharing and community sites.
Social Media Visibility
|value for Digg||15|
|value for Dmoz||2|
|value for Google Groups||52,300|
|value for Yahoo Answers||50|
Below we show domains that redirect to MyWOT.com.
We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.
Domains that redirect to the home page of MyWOT.com
Capture visitors who type the wrong name
It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.
Domains that redirect to a page within MyWOT.com
Get people to a specific web page
We have not found any domains that redirect to pages within MyWOT.com.