NNGroup.com
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edit Title
Nielsen Norman Group: usability consulting, training & user research reports
edit Description
About Nielsen Norman Group
The philosophy of the Nielsen Norman Group is simple: To help companies enter the age of the consumer, designing human-centered products and services.
Human-centered products emphasize user experience over factors like technology, features, or marketing points. "User experience" encompasses all aspects of the end-user's interaction with your company, your services, and your products. Human-centered products meet the exact needs of your customer, without fuss or bother. They are simple and elegant, a joy to own, a joy to use.
Your products reflect your overall company strategy and culture. In corporate cultures that emphasize technology, features, marketing points, or your company organization (in the case of websites), user experience is not given priority, and human-centered products will not result. Are your help lines too expensive? The fact that customers need so much help is a sign of poor products. Want a better product? You probably have to reorganize your company and change your product process.
edit Languages
English
edit Address
- 48105 Warm Springs Blvd
- Fremont CA 94539 USA
edit Contact
- Consulting clients and general inquiries:
- Tel. +1 (415) 682-0688
-
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- Alexa: Nngroup.com
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