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Title
Nub Cigar Lounge - Powered by vBulletin
Description
Excerpted from the website description:
- This is a discussion forum for the new NUb Cigar created by Sam Leccia
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English
Additional Information
Sam Leccia was born and raised in Pittsburgh PA, joined the Navy at age 18, and was stationed on the USS Constellation (CV-64) for 4 years. After his hitch in the Navy he got into the liquor industry where for 7 years he worked for such brands as Bacardi, Dewars, Grey Goose, and Jack Daniels. He also was a partner in an award winning vodka.
It was when he worked for Dewar’s scotch whisky where Sam’s interest in premium cigars hit a tipping point. He was fortunate to go to a cigar factory and it was on that trip that Sam felt that the Cigar industry was a perfect fit. He was overwhelmed with the manpower, passion, tradition, and work ethic that goes into every cigar.
While living in Laguna Beach, Sam caught wind that Jose Oliva was putting together a sales force and marketing program to take the Oliva brand to new heights. This was just the opportunity he was looking for. Taking a considerable pay cut and even a demotion in position, Sam was determined to show Jose that he could help take his brand to a new level. He took a regional sales position and tripled his territory in annual sales in 2 years.
Prior to coming on board, Sam talked to Jose about being part of “something bigger”. He mentioned that he would like to have his own brand. Jose’s response was that the Oliva brand needed the attention at that time but when the timing is better he would very much be interested in hearing more.
Sam took Jose at his word, and after learning the craft of rolling, Sam spent countless hours of his spare time educating himself on tobacco and cigars. He would take cigars apart and learn more about their makeup. He then would remove wrappers from cigars he enjoyed, to place them on cigars he didn’t to get a better understanding of what he liked and why. He also experimented with “coffee can” curing, using different techniques to get different flavor characteristics out of the tobacco.
It was doing some of his experiments that Sam found out that there is a “sweet spot” on every tobacco leaf, and by using only this sweet spot, you can create a cigar that is not only complex in flavor, but consistent from beginning to end. It was then that he created “Nub”. A cigar innovation that Sam believes could change every preconceived notion on cigar making, and cigar enjoyment.
A former Oliva Cigar Co. sales rep has created a cigar innovation that is creating tremendous buzz. The rep is Sam Leccia, he covered Ohio, Indiana, and Pennsylvania for Oliva since 2004. Sam came from the liquor industry where he even was a partner in an award winning vodka.
After learning how to roll cigars in Esteli, Nicaragua and experimenting in his garage, Sam created “nubs”. A concept that seeks to deliver only that most enjoyable part of the cigar. Dedicated to the theory that a cigar finds its “sweet spot” at the 3 ½- 4 inch point, Sam started from there. All “nub” cigars must exist within this window. No “nub” is longer than 4 inches. Further adding to this complex theory, Sam has made the ring gauges ranging from 56-66. The result is a range of smokes that have the same amount of tobacco as any Churchill or even Presidente. Unbelievably, they also smoke as long.
Sam brought Jose Oliva the concept mid 2007. After hearing the sizes the no-nonsense Oliva Family was more than skeptical. The idea of a 4x60 or 4x66 sounded like a novelty to them. It was not until the family was able to see and smoke them that they understood that this was no novelty. They realized that there in fact was something that had not been done in this business. It is truly an innovation which has the ability to have one revisit wrappers that they may have had long since formed opinions about. Understanding that not everyone is in love with large ring gauges, you have to first grasp the theory of “nub” because in the world of “nubs” a 60 is not a large ring gauge. The only real way to understand it is to smoke one. The cigar starts at the sweet spot and gets better from there. The large ring gauge allows for a dense ash which insulates the cigar keeping it cool as you smoke. The large amount of smoke also allows you to really enjoy the complex flavors.
Sam’s excitement really grew on the Oliva’s as they began to experiment with the concept. After hundreds of sizes and samples they felt ready to support the project. While the cigar is made and distributed by Oliva, it will be promoted by the man who knows it best, Sam Leccia.
The cigar will be launched in three wrappers: Habano, Cameroon, and Connecticut. There will be three sizes shared by all wrappers plus an additional size which is unique to each wrapper. The flavor range is from mild to full but always complex and hearty.
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