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odeon.co.uk

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ODEON

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ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertain more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK.

Founded in 1930 by Oscar Deutsch, ODEON was acquired in 1941 by J Arthur Rank who had interests in film production and distribution. ODEON remained a part of The Rank Organisation for a further 58 years. An extensive re-branding campaign in 1998 further re-enforced ODEON's position as market leader in the UK and introduced "Fanatical About Film" to the UK cinema-goer. The re-branding and refurbishment campaign culminated in the £3m upgrade of the flagship cinema, the ODEON Leicester Square.

On the 21st February 2000, ODEON was sold to Cinven, who merged the newly re-branded ODEON chain with their existing ABC cinema chain. The resulting chain of cinemas were all re-branded and ODEON enjoyed over two years of continuing positive growth.

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Odeon

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