Online-Email-Marketing.info

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Online Email Marketing - Email Marketing articles and tips

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Email Marketing

Wikipedia says the following on Email Marketing: "email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

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