Page-Zero.com
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Page Zero | Google Advertising | AdWords Consultants | Request a Quote
Description
Andrew Goodman, Founder and Principal
Andrew Goodman has become a leading global authority on search engine advertising. He has served as a speaker and moderator at some fifteen Search Engine Strategies conferences. He also speaks, schmoozes, dines, and tells weak jokes at events like ad:tech and Nielsen Norman User Experience. Recently, he published Winning Results with Google AdWords (McGraw-Hill, Sept. 2005), the only business book ever to conclude with a detailed analysis of peanut butter. His comments on emerging search trends have appeared in a wide range of publications, such as the New York Times, Washington Post, Fortune Small Business, New Media Age, The Globe and Mail, Profit Magazine, Die Zeit, and the National Post.
Andrew launched Page Zero in 2000 as a company devoted to thinking about online content, portals, business models, and the rise of search as a marketing channel. The name “Page Zero” was chosen as a metaphor for the portal companies’ ascendance. To get to anything online (page one), most consumers and advertisers have to go through these major Internet monopolies in some way, thus paying a toll to those who control “page zero.” This trend has only magnified with the rise of Google and Yahoo! as dominant global Internet brands.
In 2001, the company opened its doors to search marketing consulting clients on a limited basis. Following the release of Andrew’s popular Google AdWords Handbook in March 2002, the company has rapidly grown its profile as a specialist and thought leader in paid search, offering a “paid search jumpstart” program that has served the needs of clients of all sizes, including well-known Fortune 500 brands in financial services, hospitality, career building, and more. The current Page Zero team is dedicated to improving client performance and is passionate about the “learning culture.”
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- Alexa: Page-Zero.com
