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Title edit
Holy Land Olive Oil
Description edit
Following the volunteer phase of the project, Holy Land Olive Oil elected to organize as a for-profit enterprise to sustain the market for Palestinian olive oil in the US and elsewhere. However, as a startup enterprise, Holy Land Olive Oil continues to rely heavily on volunteer efforts as it develops markets.
Until such time that a brand name is developed, the economics of Palestinian olive oil -as a new entrant in the market- will continue to present a major hurdle. This hurdle is offset to a great extent by the amount of goodwill towards Palestinian farmers among the politically concious and the fair trade community. We see this community as the backbone of our business.
TO WORK WITH NON-PROFITS, PEACE ACTIVISTS & COOPERATIVES in order to provide these organizations with opportunities to promote their principles in a tangible way and, at each group's option, raise funds for a particular cause.
