PopFax.com is an easy fax email service for individual & business users

Introduction


Popfax.com is a leading global provider of Internet fax services. It allows end-users to send and receive faxes using a web interface, an e-mail client or a printer driver which can be installed on a computer desktop.

Integrated to front or back office applications, it allows the carrying out of transactional tasks via fax.

The service is edited by the French incorporated company POPESCO founded by Vladimir Popesco, and has been commercialized, based on a “software as a service” business model, since 2006. It is both a solution for individual professionals (SMEs and SoHos) and for corporate customers who use this outsourced solution to meet their faxing needs. It can either replace fax server equipment, be used as a mobile fax fleet, or fit into a transactional application.

Global presence

Popfax.com figures (End 2009) show a fast international development:

  • The service has more than 50,000 customers worldwide.
  • It provides local numbers in over 500 cities across more than 20 nations. 
  • The web service is supplied in more than 24 languages.
  • Customer support is available in 7 languages.
  • POPESCO offers local means of payment in 15 countries and in 10 currencies (Popfax worldwide)

Popfax.com is an international trademark and uses open standards

Popfax.com is registered as a trademark in France (INPI registration number 053382225), in Europe (WIPO registration number 0916423], including China and Russia) and in the US (USPTO registration number 3402087]).

The technical infrastructure of the Popfax.com fax service is based on open standards by ITU (T.2 - T.4, T.30, T.37 (ITU-T_recommendation%29) , T.38). It is also a “cloud computing” architecture because the application intelligence is spread across the internet allowing it to handle high volume usage.

Professionalism and Cost effectiveness

The service was built as a highly redundant system. The hardware supporting every function is duplicated at least and the core service platform is hosted in two different buildings in the Paris (France) area, belonging to two different infrastructure providers (no common energy, no common IP transit, etc.) This high availability results in high Quality of Service (QoS) commitments for corporate clients.

Beside this, there has been important technical investment to ensure a spotless service quality. Popfax.com benefits from very low internal running costs owing to its low cost marketing and sales structure, and to the flexibility of its international teams, most of which are based at Popshore, the Moldavian subsidiary of the POPESCO group.

On this subject the founder of the company, Vladimir Popesco, says :
“Professional and profitable low cost positioning is not just another marketing strategy you decide one day, it is the result of a low cost structure, something that is anchored in the company’s genes. Moreover, low cost does not mean low quality. Our customers deserve reliable and fully functional fax services. This is the reason why we paid so much attention to redundancy, security and ergonomics when building our system”.

Main marketing innovations since 2006

The products sold online were defined to be:

  • Simple enough to require minimal human sales support.
  • “One size fits all”, using a unified very low pricing, and simplified online subscription process for a fully featured package.
  • Localized (language, currency, means of payment) according to the visitors’ parameter settings.

The service is fully featured and constantly enriched. Among the most distinguishing features offered by Popfax.com are:

  • Multiple secured interfaces available with the service : Web-fax interface, Mail-to-Fax and Fax-to-Mail (T37) interface, Print-to-Fax interface.
  • Free light PC and Smartphone messenger style applications are readily available.
  • Built-in OCR enables received faxes to be translated into keywords indexed by local search engine databases.
  • Built-in SMS sending tools.
  • Registered fax (allows both transmission and content transmitted by the two correspondents to serve for legal purposes).
  • Server based and certificate based authentication mechanisms for corporate offers.

Back office tools have been developed to serve Indirect Sales and Corporate partnerships. These include:

  • Affiliation interface and tools.
  • Resellers’ back-office to keep track of own clients.
  • Integration tools for operators and corporations who want to design their own fax service based on Popfax.com platform, including front office templates and back-office space for customizing own offers and providing personalized customer care and provisioning.


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