Ppc-directory.com

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PPC-Directory.com - Your complete guide to Pay Per Click search engines

Description

Beginning with GoTo.com (now called overture.com) pay per click searches have revolutionized search services on the internet. Every company can get their site and products in front of more people in less time than normal search engines allow. And every net entrepreneur can test offers in days instead of weeks.

2) Keywords - you need to know what terms people are using when they are interested in the types of offer you provide.

PPC engines allow you to bid on a keyword or phrase that you believe people would use if they are trying to find the products or services you provide. If you have a high conversion product used by many people (with a good percentage of purchases by those who come to your site) you would probably want to use a broad set of search terms with the goal of getting more traffic. If your product is highly niched or expensive, you would generally only want those who were specifically interested in your product finding you so you would use highly defined search words or phrases. Let's take a look at an example of both.