ProductPlacement.biz - Up-to-date resource for product placement news & information
Title
Product Placement News
Description
About Jeff
As Executive Vice President of 1st Approach, Jeff leads all branded entertainment, product placement and cross-promotion negotiations between clients and entertainment properties in television, film, music, and most recently in video games.
Jeff is considered one of the top branded entertainment and product placement experts and participates in Industry seminars including The Next Big Idea and NATPE. Jeff was also one of only 2 other experts asked to participate in a closed-door panel discussion on product placement produced by the Academy of Television Arts & Sciences. Also in attendance were Mark Burnett, executive producer of Survivor, The Apprentice & The Restaurant and David Lyle, president of Fremantle Media (American Idol).
As editor of Product Placement News, Jeff details trends in product placement for brands and how to better utilize product placement as a tool for increasing sales and brand awareness. Jeff is also the publisher of Branded Entertainment Monthly, distributed exclusively by VNU Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week.
Languages
English
Contact
- Product Placement News LLC
-
- Carson City Nevada
- United States 89703
-
- +1.7025551212
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