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Title edit
PSI: Social Marketing and Behavior Change Worldwide
Description edit
private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries. PSI, with programs in safe water, malaria, nutrition, family planning and HIV/AIDS, deploys commercial marketing strategies to promote health products, services and healthy behavior that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to motivate commercial sector involvement.
PSI was founded in 1970 to improve health using commercial marketing strategies. For its first 16 years, PSI worked mostly in family planning (hence the name Population Services International). PSI's first HIV/AIDS prevention project — which promoted abstinence, fidelity and condoms — began in 1988. PSI added malaria, safe water and nutrition to its portfolio in the 1990s.
PSI has an uncommon focus on measurable health impact and attempts to measure its effect on disease and death much like a for-profit measures its profits. In 2005, PSI estimates that its programs directly prevented hundreds of thousands of HIV infections, 6.5 million unintended pregnancies and 22.9 million malaria episodes, in addition to contributing to improvement in other health areas.
Languages edit
English
Address edit
- 1120 19th St, NW, Ste 60
- Washington DC 20036 US
Contact edit
- Population Services Internatio
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- +1 20278500
Logos edit
Additional Information edit
Related Domains edit
External Links edit
- Alexa: Psi.org
