REI.com sells ski and outdoor adventure equipment.
In 1938, mountain climbers Lloyd and Mary Anderson joined with 21 fellow Northwest climbers to found Recreational Equipment, Inc. (REI). The group structured REI as a consumer cooperative to purchase high-quality ice axes and climbing equipment from Europe because such gear could not be purchased locally. The word quickly spread, and soon many other outdoors people joined the co-op. As REI grew, so too did the range of outdoor gear available to the co-op members.
During the past six decades, REI has grown into a renowned supplier of specialty outdoor gear and clothing. We serve the needs of outdoors people through 82 retail stores in the U.S. and by direct sales via the Internet (REI.com and REI-OUTLET.com), telephone and mail. Today, REI is the nation's largest consumer cooperative with more than 2.8 million members.
Although the gear sold by REI looks much different now than it did in 1938, being a cooperative business remains central to REI. While non-members are welcome to shop at REI, only members enjoy special benefits, including an annual member refund on eligible purchases. REI's business success allowed the co-op to return member refunds to its active members in 2005 totaling more than $50 million, and provide $2.5 million in donations in support of the outdoors and outdoor recreation.
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