Rane.com seller of video mixing equipment

Title

Rane Corporation Home Page

Description

Rane Corporation, founded and incorporated in 1981 in Washington State, is a privately held company. The owners all previously worked together in middle management positions at Phase Linear Corporation, a high-end consumer electronics company. With this background, they pooled over 40 years of combined audio experience to create Rane Corporation. Owners became separate department heads based upon their expertise. This organization created an unusually strong structure, since all department heads had a unique owner's perspective in making it succeed.

The company name was selected from an anagram created from the common letters of the first and last names of the original founders. This particular anagram was selected because it was short, easy-to-say and remember, and they liked the double-entendre possibilities implying wet-links to the Northwest.

The essential ingredients in Rane's successful philosophy are knowledge, integrity, pride and common sense. At Rane, people learn to treat people the way they would want to be treated, to design & build products the way they would want theirs designed & built, and that when something goes wrong, you react quickly and decisively to correct it. It is an old fashioned, common sense way to run a business, based on mutual trust and respect.

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English

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