ReputationAdvocate.com
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ReputationAdvocate.com - Online Reputation Repair, Monitoring and Management
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Company History
ReputationAdvocate.com was founded in 2006. Initial projects were targeted for the company’s Managing Director Steven Wyer; then, as processes and tools were further developed to rehabilitate online content, other businesses were referred to ReputationAdvocate.com. From its inception the company was built on the foundation of fair representation within online search results for businesses, professionals, families and institutions. As clients recognized that algorithms utilized to value content online were complex and not easily understood, Reputationadvocate.com stepped in to offer education and delivered services to assist in the correction and suppression of search results as well as promotion of its growing international client base.
Services Offered
ReputationAdvocate.com provides a comprehensive suite of services designed to correct, protect and defend its clients. The firm works to correct inaccurate, inappropriate and embarrassing search results. ReputationAdvocate.com protects its clients by building pro-active strategies used not only to establish a clear and transparent identity but also to control the information delivered when search queries are done. Finally, ReputationAdvocate.com provides defense by utilizing proprietary tools designed to dig deep into the content found online and expose all of the potentially damaging information that could appear without warning and attack a client’s otherwise respectable reputation.
- Online Reputation Development
- Working with clients to develop a methodical, well-planned online presence results in solid content that is presented well over time. By defining social, profile, blog, forum, press and rating sites that may or may not serve a client’s goals, ReputationAdvocate.com delivers content that represents its clients in an honest, transparent and controlled manner.
- Online Reputation Repair
- Often by the time a client contacts ReputationAdvocate.com negative content has already found its way onto the Internet. Online reputation review and repair strategies require both time and planning. By collaborating with businesses and professionals that are attempting to correct, influence and avoid information being found during online searches, ReputationAdvocate.com is able to alleviate most, if not all, of the issues clients face. This effort is a process not a single event. It happens over a period of time to insure that postings found are natural and not low-grade spam. Selecting an online reputation management company should be an intentional decision and not an impulse “buy”. There really is a difference between companies. Experience the ReputationAdvocate.com difference.
- Online Reputation Management
- Many clients have already worked to establish positive content online, however the ever-changing search variables utilized in delivering query results requires that sites and content be consistently maintained. Ongoing review of pagerank, potentially negative comments or postings and new opportunities are services that many clients request. ReputationAdvocate.com ’s online reputation management delivers both protection and new opportunities to clients.
- Online Reputation Monitoring
- At the core of all ongoing online reputation management is the vigilant monitoring of search results. ReputationAdvocate.com clients benefit not only from the daily monitoring of their most common brands and names but expanded monitoring for family members, employees, trademark and copyright properties and corporations. Business clients may also request that competitor brands be tracked for new content, postings, releases and other information helpful in competitive areas of business. The ReputationAdvocate.com proprietary tool ReputationGPS provides forensic level search results that cannot be delivered by off the shelf solutions that only query based on limited parameters. Ongoing online monitoring provides the level of comfort that ReputationAdvocate.com clients require.
Advanced search tools
ReputationAdvocate.com offers the only customized search engine focused on ferreting out negative content from hundreds of slander sites, government sites, complaint and rating sites and court documents. Accessing common searches for most names can deliver hundreds and even thousands of “related results.” For most clients that is not the information they want to quickly access. ReputationAdvocate.com has developed a cutting edge tool, ReputationGPS, to quickly and efficiently scan the most damaging sites known to destroy an online reputation. Accurate, fast and efficient; ReputationGPS builds upon the other core components needed to deliver comprehensive online reputation management positioning.
About Steven Wyer
The Managing Director of ReputationAdvocate.com is Steven Wyer. Unlike many other executives overseeing companies within the online reputation management industry, Mr. Wyer came first as a client and then as a business professional. Embarrassing online content hurt his career and his family. As Wyer’s team of search engine industry veterans developed sophisticated approaches to influence content found online, word spread and ReputationAdvocate.com grew.
Mr. Wyer is the author of the critically acclaimed book Violated Online as well as hundreds of articles, blogs and research papers focused on the areas of online reputation management (ORM), Search engine management (SEM) and content publishing. Steven Wyer has served in the capacity of Expert Witness on behalf of plaintiffs slandered online. ReputationAdvocate.com provides research, analysis and perspective for cases at trial in both state and federal courts.
Steven Wyer serves as a Director for Middle Tennessee Better Business Bureau (BBB) and also volunteers as a Court Appointed Special Advocate (CASA) for Davidson County in Nashville, Tennessee. Speaking in civic, trade and educational forums, Wyer successfully blends education, perspective and insight for ReputationAdvocate.com clients and those truly concerned about practices relating to online content, pagerank and online influence.
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How visible is your website?
Home Page Analysis
A better home page will help you show up in search results.
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| Links & Images |
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| Search Engine Friendliness |
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Web Presence Analysis
How easily can your site be found around the Web?
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| value for Bing indexed pages |
Home Page Analysis
The Home Page Analysis helps you understand how a site's home page appears to both search engines and site visitors.
ReputationAdvocate.com Home Page Analysis Summary
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Titles & Headings
The title and headings on the home page tell people and search
engines what a website is about. Analyze the title & headings of the home page for free or the entire site. |
Problem |
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Links & Images
Relevant links to other sites are good for people and search
engines. Images on a web page should be described for visually impaired
visitors and search engines. Analyze the links & images of the home page for free or the entire site. |
Warning |
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Search Engine Friendliness
A few simple technical fixes can make any site show up better in
search results. |
Good |
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Title
The title of a web page appears in search results as the link to that page. Learn more ...
Purpose
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search Engines
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
Length
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
Content
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Warning: The title tag for this page is too long. It should be 70 characters or less, including spaces.
- The title of this site's home page:
- “Online Reputation Management, Search Engine Reputation Management, Remove Online Slander - Reputation Advocate”
H1 Headings
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Purpose
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
The H1 heading for a page should be different from its title. Each can target different important keywords for better SEO.
- Problem: This web page does not have an H1 heading. It should have one.
ReputationAdvocate.com in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
Online Reputation Management, Search Engine Reputation Management, ...
Reputation Advocate is recognized as one of the top online reputation management firms. We restore Internet reputation and help you protect online privacy.
reputationadvocate.com/
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Links & Images
Sites You Link To
Outbound links tell search engines which websites you find valuable and relevant to your own site, and help your visitors find what they need…even if it’s not on your site. Learn more ...
Search engines
Including links to relevant sites is good for your website's standing with search engines. The Web is all about linking, and carefully chosen outbound links tell search engines that you understand their value to site visitors. These outbound links also help search engines classify your site in relationship to others.
Here, we identify only the outbound links on this site's home page, but outbound links add value to any important page on a website.
Site visitors
Outbound links tell people that you want to provide them with good information, even if it’s not on your own site. These links can also prompt other people to link to your site, which can boost its reputation and ranking in search results.
Here, we identify only the outbound links on this site's home page, but outbound links add value to any important page on a website.
| Site | Number of links |
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| bbb.org | 1 |
| facebook.com | 1 |
| linkedin.com | 1 |
| plus.google.com | 1 |
| stevenwyer.wordpress.com | 2 |
| twitter.com | 1 |
| violatedonline.com | 2 |
Image Descriptions
Image descriptions - also called alt text - are the best way to describe images to search engines and to visitors using screen readers. Learn more ...
Help for visitors with impaired vision
People with impaired vision use screen readers to help them “read” websites. If you provide descriptive alt text for images on your site, people using screen readers will know what the images are about, and will get the same full understanding of your site that others do.
Good for search engine rankings
Describing images on a web page with alt text can help the page rank higher in search results if you include important and relevant keywords. Do not be tempted to stuff irrelevant keywords into alt text just so a page will rank well for those words. Search engines can recognize this ploy for what it is: an attempt to game results.
Writing image descriptions
This is what an image description looks like in HTML:
<img src="image.jpg" alt="This is the image description">
You can write image descriptions, or alt text, by writing the HTML directly into the code for a web page. If you’re using a content management system or online commerce software package, it will probably have a feature to help you quickly create alt text for your images.
Caution: While some software packages automatically generate alt text, they don't always do it well. Always check the quality of automatically generated alt text.
- Warning: Some of your images don't have descriptions.
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Robots
Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...
Purpose
Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed — for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Be careful!
If you're going to use robots.txt, be careful not to accidentally exclude search engines from pages you want people to find. To learn more, read Don't Block Search Engine Crawlers.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
Canonical Url
This website can live at www.ReputationAdvocate.com or ReputationAdvocate.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
Whichever of these URLs you choose, make sure your website lives ONLY at that location, which is called the canonical URL for your site.
Be careful!
If you choose www.MyWebsite.com for your site, make sure people who don't type www can get to your site, too. Create a permanent 301 redirect from MyWebsite.com to www.MyWebsite.com.
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at ReputationAdvocate.com, and www.ReputationAdvocate.com is permanently redirected to it.
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Web Presence
Search Engine Visibility
Check this site's prominence around the web and in major search engines.
Rank
| value for Quantcast | Not Available |
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| value for Compete | Not Available |
| value for Alexa | 230,079 |
Date Last Crawled
| value for Google | Not Available |
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| value for Bing | Not Available |
Social Visibility
Check this site's presence on news sharing and community sites.
Social Media Visibility
| value for Digg | 0 |
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| value for Dmoz | 0 |
| value for Google Groups | 9 |
| value for Yahoo Answers | 0 |
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Redirectory
Below we show domains that redirect to ReputationAdvocate.com.
We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.
Domains that redirect to the home page of ReputationAdvocate.com
A website owner can point one domain to the home page of another. Learn more ...
Capture visitors who type the wrong name
It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.
Domains that redirect to a page within ReputationAdvocate.com
A domain can point to any page within another website. Learn more ...
2 domains redirect to a page within ReputationAdvocate.com.Want free online marketing advice in your inbox? Sign up for our weekly email.
