RubiconExotic.com - makers of exotic fruit drinks
Title
Rubicon Exotic Fruit Juice Drinks - mango, passionfruit, lychee, guava, guanabana, coconut water, orange, rose syrup, pineapple & coconut, tropical fruit
Contact
Administrative:
-
- Brighton
- UK BN1 1YR
-
Registrant:
- Rubicon Products Ltd
-
- Wembley MIDDLESEX
- UK ha9 0yu
Description
Rubicon was founded by 2 ex-employees of a major international soft drinks company in 1982. They got together & decided to start their own company specialising in Exotic Tropical Drinks . The love affair with exotic fruits started in one of the founder’s kitchen, which was also used as a lab, and that is where the first product was born. They named it ‘ Passionade ’ - a sparkling Passionfruit drink – which was the first of its kind in the UK.
Passionade was a huge success when it was launched in the market. There was little marketing support at launch & the success was solely due to the authentic & premium taste.
But why call a company Rubicon ? The founders took inspiration from a time in history. Did you know that Rubicon is the name of a river? The mythological meaning of Rubicon comes from the Roman era, when a senate told Caesar that his boundary to the empire should be restricted to the river Rubicon ; however, Caesar ventured past the river against instructions and ended up with a large Roman empire. He was adventurous & daring much like our founders. There was no looking back after that….in true sense of crossing the Rubicon .
Additional Information
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