Schwartz.co.uk is a collection of recipes and online cooking guides

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Schwartz Information Sevice

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Schwartz - Home Page

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William E. Schwartz, the son of the founder, was the first person in Canada to sell pure spices. Formerly only compound spices were sold such as ginger mixed with cornmeal or flour. From these early beginnings great emphasis was placed on quality and William Schwartz convinced people it was better to buy pure, top quality spices in smaller quantities than poor quality bulk. From England he imported the first bicycle with pneumatic tyres and travelled throughout Nova Scotia selling his spices.

He was succeeded by his son William H.C. Schwartz who became President and Managing Director in 1924. During the 1920's the slogan was 'Say Schwartz and be Sure'. The company expanded quickly and by the 1930's was selling to over fifty countries. At the beginning of the 1950's the big 'S' trade mark was introduced and this is still the symbol customers identify with Schwartz products in store.

In 1959 the Schwartz brand entered the British market where it was distributed by Jenks Brothers Foods. By 1967 a joint venture between the Canadian company WH Schwartz & Sons and Jenks Brothers Foods created Schwartz Spices UK Ltd. And in 1974 there was a merger between R. Paterson & Sons Ltd, Jenks Brothers Foods and Schwartz Spices UK Ltd to form Paterson Jenks plc.