Skye.co.uk presents information and tour bookings in the famous islands
Title
The official website for Skye, Lochalsh and Raasay in the north west of Scotland
Description
History
The Skye and Lochalsh Marketing Group ‘steering committee’ was set up early in 2002 by request of the industry, disheartened by the trend of centralisation in tourism marketing, with a perceived loss of a local marketing voice and messages.
Skye and Lochalsh Marketing Groups remit was to ‘generically promote business in the Skye and Lochalsh area for the benefit of all businesses and the wider community.’ We sought to exploit the world famous identity of Skye and market this as a brand. Consultants were brought on board to work with the steering group to create and establish the brand, a brand identity, raise funding, undertake PR on behalf of the area and to restructure and brand www.skye.co.uk as a brochure style website.
In 2003 the brand logo was launched. Shortly later an overhaul of skye.co.uk was complete, and marketing was well underway, with numerous magazine and newspaper articles commissioned. The ‘pebble’ logo was cast into the limelight, causing huge ripples of interest in the media and amongst neighbouring tourism regions. Our successful cutting edge initiative has inspired many others to follow the lead.
Languages
English
Address
- Skye & Lochalsh Local Enterprise Company Ltd, Kings House, The Green, Portree
- Isle of Skye IV51 9BS UNITED KINGDOM
Contact
- Skye & Lochalsh Local Enterprise Company Ltd
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Additional Information
Related Domains
External Links
- Alexa: Skye.co.uk
