Smp.uk.com
Title
Welcome to SMP - Sales Promotion and Direct Marketing Below the Line Agency
Description
SMP is an award winning independent below-the-line agency. At SMP we have a number of strategic business units with expertise in every element of the marketing mix. SMP was founded in 1983 by partners Chris Simpson, Simon Mahoney and Jim Parrock. In the 19 years since then, SMP has become one of the UK¡s leading below the line agencies. Today, SMP is headed by its two managing directors  Simon Mahoney and Chris Simpson. SMP has won more awards for its creativity than any other agency in Europe over the last 5 years. SMP is made up of 20 staff with an in-house studio team of 10. SMP boasts blue-chip clients in a range of industries in a range of industries including FMCG, White Goods, Retail, and Car Hire. SMP has committed and experienced staff, allocated into strategic business units. SMP is located in Tunbridge Wells, Kent. Simon Mahoney, one of SMP¡s managing directors, is the former chairman of the Sales Promotion industry¡s governing body  the ISP. Over the last 5 year¡s, SMP¡s creative approach to SALES PROMOTION has earned it more SALES PROMOTION awards than any other below-the-line agency in Europe. SMP has won ISP awards for its SALES PROMOTION for a number of clients across several industries. SALES PROMOTION campaigns such as The Pitch is Back for talkSPORT, the Puppy Pal Pouch for Andrex and Sock it to «em for Novartis have won awards in B2B, Retailer and Wholesaler, Trade, and consumer loyalty SALES PROMOTION categories over the last five years. Other SALES PROMOTION bodies have also recognised SMP¡s creativity and effectiveness in the SALES PROMOTION field. The DMA, MCCA, Precision Marketing Awards, and EFSP have all decorated SMP for its SALES PROMOTION campaigns in recent years. SMP¡s range of clients includes blue-chip companies across a range of industries from FMCG, White Goods and Retail to Car Hire. SMP specialises in DIRECT MARKETING (as well other BELOW-THE-LINE techniques). Clients such as talkSPORT, Electrolux, TrafficLink, PPP and Nikon have taken advantage of our DIRECT MARKETING expertise. Moreover, all our clients appreciate SMP¡s ability to fit DIRECT MARKETING with other BELOW-THE-LINE techniques. Many clients now recognise the cost efficiencies available via strategic BELOW-THE-LINE marketing and targeted DIRECT MARKETING. Our BELOW-THE-LINE work for Andrex includes the Moist DIRECT MARKETING campaign, which achieved 187,000 redemptions. National Car Rental utislised our DIRECT MARKETING expertise with BELOW-THE-LINE campaign 7 Goood reasons to rent. The DIRECT MARKETING aspect of this promotion targeted family large car users, achieving an 18% response rate. SMP produced and award winning DIRECT MARKETING campaign for talkSPORT, with the Whatever Field BELOW-THE-LINE revenue generating initiative. The Internet has provided SMP with a new, dynamic and interactive medium to support our PROMOTIONAL MARKETING campaigns. SMP has developed websites and microsites for clients such as AEG, Kotex, Kleenex and Andrex. The web development carried out has always complemented and reinforced local and national PROMOTIONAL MARKETING initiatives. For AEG, SMP has developed 2 microsites in support of multi-media PROMOTIONAL MARKETING campaigns. The microsites developed both support PROMOTIONAL MARKETING already in field, and carry PROMOTIONAL MARKETING messages independent of other media. SMP developed the UK Kotex, Kleenex and Andrex websites, which is now a useful addition to the brands¡ PROMOTIONAL MARKETING work. SMP has discovered that the Internet¡s interactive, up-to-date and flexible properties are powerful tools when used pertinently within PROMOTIONAL MARKETING.
