Squidoo is the popular publishing platform and community that makes it easy for you to create 'lenses' online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. (You're looking at a lens right now).It's a supersimple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends.

Above text was excerpted from: http://www.squidoo.com/squidoo