TheBestPractice.com
Title
thebestpractice.com-Internet marketing and Website design research
Description
We believe that people who design and manage corporate Websites in the IT industry face unique challenges. They must create Websites that communicate strong corporate brands and create instant credibility with potential buyers. They must cater to the often-conflicting needs and opinions of individual marketing, product and sales groups—and still make the site easy for visitors to navigate and use. They must quickly react to competitive innovations and features to maintain a leadership position in their industry segment.
We understand these challenges. We started designing and managing corporate Websites for technology companies in 1996. Today, we advise leading IT companies who operate the largest and most successful sites on the Web, including IBM, Dell Computer, HP, Sun Microsystems, Oracle, Computer Associates, Cisco Systems, EMC, Accenture, Deloitte, Nortel Networks and Microsoft.
their Websites against best practices in their industry segments, map their competitive effectiveness, and advise them about how to make their Websites more compelling and usable for millions of visitors. We look at the full spectrum of a Website's effectiveness—from its design and navigation, to its marketing messages, to its e-selling and e-commerce approaches. Along the way, we learn plenty of lessons from the leaders. What works and what doesn't. What to do today—and what to avoid.
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