- To get the most amount of money with the least amount of ads.
- To insure that adult content is seperated from non-adult content for advertisers.
- To insure no "annoying" ads aka the blinking, moving flash emoticons and red flashing ones.
- To ensure that ad revenue and performance is ever increasing and predictable.
- Ensure that Ads are relevant and ADD Value to users
- Incorporate biz dev deals into the bottom and so that external linking that aren't through adbright/adsense can still be value enhancing.
- A mix on inhouse sold advertising with the rest of it being sold to outside sales networks (eg. RevenueScience).
- Selling targeted ads & site-wide ads.