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TOYOTA MOTOR CORPORATION GLOBAL SITE
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The Toyota booth was the epitome of vibrant clarity at the Geneva Motor Show, March 2nd-12th. At this year's lighter, brighter booth, Toyota Motor Europe communicated the core brand message of Superior Quality through engaging displays of leading environmental technologies, the new segment-leading Yaris and RAV4 models, and innovative concepts such as the Urban Cruiser, the Toyota i-swing, and the Fine-T.
Visitors were treated to demonstrations of Intelligent Park Assist technology in action at the Prius Zone, whilst over in the AYGO corner, a footbag competition in cooperation with Adidas injected even more fun into the youth-targeted “AYGO for Sports” concept car display.
The adjacent Lexus area set the stage for the European premiere of the LS 460, which placed emphasis on the model's leading-edge technology and L-finesse design. The GS 450h and RX 400h were also present, reinforcing Lexus' position as a market leader in hybrid technology.
