User:Marketing Communications
Template:Marketing Communications
Marketing Communications - Internet marketing, also referred to as online marketing, i-marketing, web marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience.
The interactive nature of online marketing, both in terms of providing instant response and eliciting responses with results, is a unique quality of the online medium.
Online marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the internet, electronic mail, and wireless media; Online marketing or Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems and Marketing Business Intelligence (MBI)
Internet marketing is creative and technical in aspect of the Internet, including design, development, advertising and sales.
Online marketing is also reffering to the placement of media along different stages of the customer engagement cycle through: - Search Engine Marketing (SEM), - Search Engine Optimization (SEO), - Search Engine Marketing (SEA) such as banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
