User:Martin Laetsch

Current Role

Chief Strategy Officer for AboutUs

Who I am

Martin is the Chief Strategy Officer at AboutUs. He has more than 12 years' experience developing and running search programs at large corporations and small startups, and is well known as a speaker at international search-marketing conferences. At Intel, Martin created the first enterprise-wide search marketing group at any major corporation. He consolidated all of Intel's separate search marketing activities into a united, focused effort. As senior director of search strategy at Covario, Martin helped companies of all sizes grow their businesses online. Martin joined AboutUs in March 2009.

Specialties

SEO & Paid Search (including PPC) for large, multi-national companies; centralizing search marketing programs across business units, geo's, brands, etc.

Past Experience

Sr. Director of Search Strategy, Covario

December 2006 — February 2009

Manager, Worldwide Search, Intel Corporation

August 1996 — October 2006

Contact

107 SE Washington Street

Suite 520

Portland, OR 97214