User:Martin Laetsch

Member since March 2009

edit Current Role

Chief Strategy Officer for AboutUs

edit Who I am

Martin is the Chief Strategy Officer at AboutUs. He has more than 12 years' experience developing and running search programs at large corporations and small startups, and is well known as a speaker at international search-marketing conferences. At Intel, Martin created the first enterprise-wide search marketing group at any major corporation. He consolidated all of Intel's separate search marketing activities into a united, focused effort. As senior director of search strategy at Covario, Martin helped companies of all sizes grow their businesses online. Martin joined AboutUs in March 2009.

edit Specialties

SEO & Paid Search (including PPC) for large, multi-national companies; centralizing search marketing programs across business units, geo's, brands, etc.