Uxculture.com
Title
UXculture
Description
Biography
I own and operate a Boston-based UX consulting business, BobGoodman.Net, Inc., focused on integrating the disciplines of business strategy, brand building, and the user experience to help companies connect with their business partners, customers, and employees. In addition to my work in digital solutions, I'm a writer whose work has appeared in the Providence Journal, the Boston Phoenix, and the New York Times Magazine. I also serve as the Boston Ambassador for the User Experience Network.
What is a User Experience (UX)? It depends on whom you ask. But to me, UX means that a user interface is a platform for the user's interaction with a tool or system—and that the most important events take place not on the display but in the minds of the people using the system.
A UX design doesn't control all aspects of the impression users form during their interaction. But the people creating a UX should understand the user's context and intentions, and try their best to incorporate that knowledge into the design to deliver a useful, usable, and engaging experience.
