ValueCreatedReview.com

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Value-Created Review Home Page - contemporary furniture design and sustainability e-journal

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Creating Value

Publishing online for more than eight years, VCR continues to support innovative value-created furniture manufacturing in Canada and beyond. If "we are what we eat" applies to us as individuals, then VCR takes the view that as a society "we are what we make."

Advocates of globalization argue that it is inconsequential where a product is made, provided it is well-designed and/or produced at the lowest cost. Though economies of scale have their place in the global market (not every city can justify producing its own transit vehicles), regional production is a viable alternative when all the enviromental costs of globalized production are included in the bottom line.

Typical commodity products

In Canada, we had a brief glimpse of the potential of local manufacturing in the 1940s and 1950s, as a result of technological and societal changes brought about by the Second World War. Unfortunately, when transportation of goods became more economical in the 1960s and 1970s, this Renaissance faded, and Canada became entrenched in its role as supplier of raw materials and minimaly processed commodity products. Taking this world position, Canada may be "adding value" to its bank accounts, but it is at the expense of our culture identity. We should be making our own goods in our own way with our own materials.