ViralSpiral
A ViralSpiral is a positive feedback loop that creates ExponentialGrowth in the number of engaged CommunityMembers. Our community products and projects should provide effective incentives and affordances for various phases in the ViralSpiral.
- CommunityMember notices a niche for a friend
- CommunityMember invites friend to occupy niche
- Friend accepts invitation
- Friend is "plugged in" to niche
- Friend expands role from niche into that of full CommunityMember
- Friend closes the loop
Affordances
- niche already exists and is easily noticed
- easy to invite friend into that specific niche
- easy to accept whenever convenient
- immediately and automatically "plugged in" to the niche and the context around it
- enjoys niche enough to explore. enjoys exploration enough to expand role
- quickly notices niches for their own friends
