VMCanada.ca is Vector Marketing Canada

About VMCanada.ca

About Vector Marketing Canada

Vector Marketing Corporation™ and Vector Marketing Canada are direct sales firms that market Cutco Cutlery®, a line of kitchen cutlery, accessories and sporting knives of the highest quality. With its administrative headquarters in Olean, NY, Vector Marketing is a wholly owned subsidiary of Cutco Corporation, which has been manufacturing Cutco Cutlery since 1949. Handcrafted in the United States of the finest materials, Cutco products have a Forever Guarantee that protects the consumer’s investment. As the sole distributor of Cutco, Vector Marketing has offices across the United States and Canada. Vector Marketing Canada Corporation/Cutco belong to the Direct Selling Association, whose members are leading companies engaged in direct selling in Canada. All DSA members adhere to a strict Code of Ethics and promote a high standard of integrity in the industry. Vector Marketing’s annual sales are in excess of $200 million dollars; a compelling testament to the fundamentals of our business: People, Products, and Programs. Currently, there are more than 250 Vector offices in the U.S. and Canada.

Our History

Both Vector Marketing Corporation and Cutco Cutlery Corporation are wholly owned subsidiaries of Cutco Corporation. Formally known as Alcas Corporation, the company was created as a joint venture between ALCOA and Case Cutlery. The factory, in Olean, NY was completed in 1949 and the first set of CUTCO Cutlery was shipped to New Kensington, PA, United States that same year. ALCOA purchased Case Cutlery’s share of the company in 1972. In 1982, several managers purchased the company from ALCOA in a management buy out. The company remains privately held today, and is proud to be one of the largest employers in Cattaraugus County, NY, United States.

Vector Marketing began as an independent distributor of CUTCO Cutlery in 1981. Soon, it outpaced other distributorships across the country, driving sales higher with exceptional training and leadership. Within several years, Vector Marketing eclipsed the smaller sales organizations and was named CUTCO’s sole distributor in 1985. The company’s successful programs were replicated throughout the organization, leading to sustained annual growth of over 20% for most of the 1980s and early 1990s. Vector Marketing expanded into Canada in 1990 and today the company operates more than 250 offices in North America.

Our Culture

Vector Marketing’s culture is based upon one of our founding principles: “to be successful, we must first help others to succeed”. Our people strive for excellence, reward loyalty, and give freely.

EXCELLENCE: our corporate vision is to become the largest, most respected and widely recognized cutlery company in the world”.

REWARD LOYALTY: Vector has a strict “promote from within” policy that means every member of the office management began working with us in the entry-level sales rep position.

GIVE FREELY: Vector gets involved. From our scholarship program to our philanthropic support of academic programs and organizations, to our ongoing support of valuable charities, we are proud to be in a position to give back generously to the communities upon which we rely for our success.

Corporate Vision

To become the largest, most respected and widely recognized cutlery company in the world.

In this pursuit we will adhere to these core values:

  • Honesty, integrity and ethics in all aspects of business founded on respect for people.
  • Creating opportunities for people to grow and share in the success of our business.
  • Financial success of the field sales organization.
  • Recognizing and rewarding people for dedication and high levels of achievement.
  • Outstanding product performance, quality and reputation.
  • First-class customer service exceeding customer expectations.
  • Enduring corporate financial strength.
  • Contributing to the improvement and well being of the communities in which we live and work.


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