edit Whale Watch Kaikoura
Whale Watch is a major South Island attraction, operating whale watch tours off the coast of Kaikoura, New Zealand. Since our humble beginnings in 1987, Whale Watch Kaikoura has become on of New Zealand’s leading tourism operators and has won multiple international awards for friendly and environmentally-minded services.
edit About Whale Watch tours
We operate multiple daily NZ tours all year long (closed on Christmas). Tours last approximately 2.5 hours and boast a 95% success rate in seeing whales.
Our experienced crew uses hydrophones to track the whales by their ‘clicking’, and our silent motors ensure that our boats do not disturb the wildlife. Our rate of encounters is so high that we offer an 80% refund if you do not see whales on your tour.
edit About Kaikoura
Kaikoura is located on the east coast of New Zealand, just two and a half hours north of Christchurch. Kaikoura is well known as a South Island tourism destination, boasting stunning scenery and a unique diversity of wildlife.
edit About the Wildlife
Off the coast of Kaikoura is some wonderful New Zealand sightseeing, the undersea wonder, the Kaikoura Canyon. The currents that run through the canyon result in a collection of plant and fish life that attracts marine predators to the region. Sperm whales live here year-long and species like humpback whales and blue whales are frequent visitors, making Kaikoura a premier destination for whale watchers.
In addition to the whales, we often encounter a wide range of the unique wildlife that lives around Kaikoura. Dolphins, such as the orca and the tiny Hector’s dolphin, are frequently spotted as well as albatross and other seabirds.
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Home Page Analysis
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WhaleWatch.co.nz Home Page Analysis Summary
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Search Engine Friendliness
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The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- The title of this site's home page:
- “New Zealand Attractions | Kaikoura Whale Watching | Canterbury NZ”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Good: This page has one H1 heading.
- H1 heading for this site's home page:
- “Whalewatch Kaikoura | New Zealands Ultimate Marine Experience”
WhaleWatch.co.nz in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
Whale Watch is one of the most popular tourist attractions in New Zealand. Experience the magic of Kaikoura whale watching with one of our tours.
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Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.WhaleWatch.co.nz or WhaleWatch.co.nz. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Good: Your website resides at www.WhaleWatch.co.nz, and WhaleWatch.co.nz is permanently redirected to it.
Search Engine Visibility
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Social Media Visibility
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