White-Lightning.com offering the finest Photographic Flash Units

Title

White Lightning: Professional Photographic Flash Units and Accessories : Home Page

Description

Paul C. Buff began White Lightning in 1982,

and has since stirred up a revolution in the professional lighting industry with a powerful, innovative product and his original concept of complete customer care. Actively involved in every aspect of the company, Paul continues to make his vision our reality through creative design, persistent attention, and unmatched dedication.

A native Californian, Paul first acquired his electronics experience in the Marine Corps. As the Aviation Radio Technician, his affection for electronics and the arts was amplified. He went on to open a recording studio in Cucamonga, and quickly became renowned in the Music Business and Audio Engineering fields for his development and marketing of high tech recording equipment, as a producer/engineer for four Top 40 gold records, and as a multi-talented musician.

professional photographers, he was able to develop a more streamlined, consumer-oriented piece of equipment which caught on quickly. Throughout the years, Paul has gone on to develop the White Lightning 5,000 and 10,000 Series, the Ultra Series, the UltraZAP Series and the X-Series monolights, which offer a combination of power, enhanced features and dependable performance. By offering his products factory-direct to the customer, and by establishing new meaning for the words "customer service and satisfaction," Paul has taken his company and made it one of the most envied and imitated in the industry.

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Contact

Paul C. Buff, Inc.
Nashville Tennessee
United States 37205
(615) 356-9608

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