Zarca.com caters for both students & professional who use survey software
Title
Zarca Interactive is a leading provider of online surveys, research technology and solutions
Description
The pressures on business leaders to make right decisions have never been greater. Leaders in every walk of life face very demanding and unforgiving constituencies.
Businesses have taken two different paths to decision-making. The traditional route involved market research studies. The power of market research lies in the fact that when properly conducted, it brought nuggets of information directly from the source – by connecting with the people about whom decisions were being made. The disadvantages of market research have been well-known. Too slow. Very sensitive to the way population was sampled. And more than often, too expensive.
With the advent of fast database technology there has been a surge in innovative software applications that established a method of capturing and analyzing transactional information. Technology platforms such as Business Intelligence (BI), Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) have become driving forces in the corporate world. Yet, there remains a critical data gap. And you cannot analyze the data you do not have.
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