Learn/Find-and-Market-Prospects-on-the-Social-Web
Revision as of 23:13, 26 October 2010 by Aliza Earnshaw (talk | contribs)
By Jason Capshaw on October 28, 2010
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Jason Capshaw is an internet marketing consultant and founder of Atlanta SEO firm MyWebtronics.com. Jason also writes for Goldbar Small Business Website Hosting, a web hosting services firm based in Miami Beach, Florida.
The new clients you’d most like to reach are inundated with ads and calls to action all day long. How are you going to break through and get their attention?
If you can afford to outspend your competitors in search engine marketing, then happy hunting. But if you every dollar needs to count, you need to get creative and be direct.
I employ a five-step process when I really want to land a new client. You can divert to an actual meeting at any time during this process if your prospect requests one. But it often takes all five steps to get someone to that point.
Step 1: Identify Your Prospect
Do you know who your best client is? Usually that’s the person who sends you referrals, enjoys talking with you on the phone and pays you on time.
You can categorize these best clients to help you decide what kind of people you really want to reach out to. Your best clients could be:
- Female
- Aged 35 – 45
- Company owners or leaders
- Graduates of Ivy League schools
