Difference between revisions of "Learn/How-To-Get-Email-Addresses"
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| + | Email is an incredible marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. | ||
| + | But without a list of subscribers with valid email addresses to send messages to, it’s hard to justify using email as a means of marketing your business. | ||
| + | Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of an email marketing campaign. Here are some of the basics. | ||
| + | ===Simply Ask!=== | ||
| + | When customers buy something at your store, have staff members verbally ask if they’d like to sign up for your newsletter as part of the check out process. Keep a sign up sheet close to the register, so that browsers can sign up even if they don’t purchase anything. | ||
| + | |||
| + | When you speak with clients on the phone, tell them that your newsletter is full of great information. Sell your content; it’s the one thing that you are most knowledgeable about and it will show when you’re talking it up. | ||
| + | |||
| + | It only takes a few seconds to jot down an email address. If you make “the big ask” five times a day for one work week, that’s 25 email addresses you didn’t have before you started, and 100 email addresses in just one month! | ||
| + | |||
| + | ===Put an Email Signup Form on Your Website=== | ||
| + | If you’re in a situation where you can’t take email addresses verbally, always direct people to your website. It’s imperative that you have a form on every page so that anyone who happens to land there is able to sign up quickly and painlessly for your emails. | ||
| + | |||
| + | The sign up process should be blatantly obvious and provide all of the necessary background information about your email campaign. | ||
| + | |||
| + | Web form templates give your form a professional, polished look that compliments your website design. | ||
| + | |||
| + | You should also seriously consider using a popup form to collect addresses. While they’re not for everyone, popups and popovers have really come a long way from what they once were. | ||
| + | You now have a lot of control over their frequency and appearance, and you can even split test different types of popups to see what works best for you. | ||
Revision as of 22:32, 18 February 2011
By [[User:|]] on
Email is an incredible marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can.
But without a list of subscribers with valid email addresses to send messages to, it’s hard to justify using email as a means of marketing your business.
Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of an email marketing campaign. Here are some of the basics.
Simply Ask!
When customers buy something at your store, have staff members verbally ask if they’d like to sign up for your newsletter as part of the check out process. Keep a sign up sheet close to the register, so that browsers can sign up even if they don’t purchase anything.
When you speak with clients on the phone, tell them that your newsletter is full of great information. Sell your content; it’s the one thing that you are most knowledgeable about and it will show when you’re talking it up.
It only takes a few seconds to jot down an email address. If you make “the big ask” five times a day for one work week, that’s 25 email addresses you didn’t have before you started, and 100 email addresses in just one month!
Put an Email Signup Form on Your Website
If you’re in a situation where you can’t take email addresses verbally, always direct people to your website. It’s imperative that you have a form on every page so that anyone who happens to land there is able to sign up quickly and painlessly for your emails.
The sign up process should be blatantly obvious and provide all of the necessary background information about your email campaign.
Web form templates give your form a professional, polished look that compliments your website design.
You should also seriously consider using a popup form to collect addresses. While they’re not for everyone, popups and popovers have really come a long way from what they once were. You now have a lot of control over their frequency and appearance, and you can even split test different types of popups to see what works best for you.