Difference between revisions of "Learn/Improve-SEO-and-Clicks-with-Great-Title-Tags"
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| Date = February 23, 2011 | | Date = February 23, 2011 | ||
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| + | ==Title tags are like neon for search== | ||
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<div style="float:right; margin-left:1em;"><YouTube>4LIavUuUDVw</YouTube></div> | <div style="float:right; margin-left:1em;"><YouTube>4LIavUuUDVw</YouTube></div> | ||
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And lucky for you, they're one of the simplest things you can change on your site. More [[Glossary/SEO|SEO]] (search engine optimization) bang for the buck!</big> | And lucky for you, they're one of the simplest things you can change on your site. More [[Glossary/SEO|SEO]] (search engine optimization) bang for the buck!</big> | ||
| + | ''[http://www.aboutus.com/title-tags-really-matter-seo-social-clicks/ ... read more]'' | ||
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| + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/title-tags-really-matter-seo-social-clicks/ www.AboutUs.com/title-tags-really-matter-seo-social-clicks/].''</big> | ||
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| + | <!-- | ||
==Why Title Tags Matter for Traffic & SEO== | ==Why Title Tags Matter for Traffic & SEO== | ||
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If you want a page on your website to rank better for a certain keyword, include that word in the title tag.<!--http://www.seomoz.org/article/search-ranking-factors--> | If you want a page on your website to rank better for a certain keyword, include that word in the title tag.<!--http://www.seomoz.org/article/search-ranking-factors--> | ||
| − | Of course, search engines also consider factors that aren't on the web page itself, including [[Learn/Get-Good-Backlinks|links]] to the page from other websites. These are called inbound links or backlinks. | + | <!--Of course, search engines also consider factors that aren't on the web page itself, including [[Learn/Get-Good-Backlinks|links]] to the page from other websites. These are called inbound links or backlinks. |
'''#3 The title tag is at the top of the page and tab in a web browser''' | '''#3 The title tag is at the top of the page and tab in a web browser''' | ||
[[Image:PointToTitleTag.png|190px|right]] | [[Image:PointToTitleTag.png|190px|right]] | ||
| − | The title tag on your web page can help orient your visitors and tell them what to expect to find in a specific browser window. This is particularly important when people used tabbed browsing or have multiple windows open at once. {{CLR}} | + | The title tag on your web page can help orient your visitors and tell them what to expect to find in a specific browser window. This is particularly important when people used tabbed browsing or have multiple windows open at once.{{CLR}} |
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| + | '''#4 The title tag is what displays when someone shares a link on social media sites''' | ||
| + | [[Image:TitleTagOnFacebook.png|300px|right]] | ||
| + | If someone shares a link to your site in social media sites like Facebook or Google+, what shows up is the title tag of that page. It's great if people share your links, but if the title tag isn't appealing or informative, less people are going to click on it and visit your site. | ||
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| + | And don't forget, [[Learn/Boost-SEO-with-Social-Media|social media mentions help your SEO]].{{CLR}} | ||
==How to Make a Great Title Tag== | ==How to Make a Great Title Tag== | ||
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If you are trying to sell something on the page, be honest about it in the title tag. You'll get visitors who have at least some interest in checking out your product or service, and they'll be receptive to your pitch. | If you are trying to sell something on the page, be honest about it in the title tag. You'll get visitors who have at least some interest in checking out your product or service, and they'll be receptive to your pitch. | ||
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| + | If the title doesn't contain keywords relevant to the page's content, it's unlikely to show up when people search for what matters to you, or persuade as many people to click. | ||
==Make Sure Your Title Fits Search Results Parameters== | ==Make Sure Your Title Fits Search Results Parameters== | ||
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[[Image:SERPtitletag.png]] | [[Image:SERPtitletag.png]] | ||
| − | You can check the length of the title tag for your home page in the [[Website-Visibility-Report|Home Page Analysis]] section on the AboutUs page about your website. Just enter your site's domain name - like MyWebsite.com - in the search bar at the top of any AboutUs page. Once you get to the AboutUs page for your site, click Home Page Analysis in the left sidebar. | + | You can check the length of the title tag for your home page in the [[Website-Visibility-Report|Home Page Analysis]] section on the AboutUs page about your website. Just enter your site's domain name - like MyWebsite.com - in the search bar at the top of any AboutUs page. Once you get to the AboutUs page for your site, click Home Page Analysis in the left sidebar. You can use the [http://www.aboutus.org/site-report/buy Site Report] to analyze the title tag for ''every'' page on your site. |
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| + | The text portion of your title tag should include plain text '''only'''. HTML tags won't do anything except make your site look broken. | ||
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| + | ==Give Every Page Its Own Unique Title Tag== | ||
| + | ---- | ||
| + | Every page on a website should have its own unique content, including a distinct title tag that isn't used for any other page on the site. | ||
| − | + | If a web page doesn't have a unique, accurate title tag: | |
| + | * Google and other search engines may choose not to use the page's title tag, and instead make up their own text to serve as the page's link in search results. | ||
| + | * It could be seen as duplicate content, and disregarded by search engines. | ||
| + | * It will be harder for you - and your visitors! - to distinguish one page of your site from another. | ||
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| + | Does your website have any duplicate title tags? The [http://www.aboutus.org/site-report/buy AboutUs Site Report] will tell you. | ||
==How to Change Your Title Tag== | ==How to Change Your Title Tag== | ||
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Remember that each page on your website should have its own unique title tag, so don't stop after you've improved the title of your site's home page. | Remember that each page on your website should have its own unique title tag, so don't stop after you've improved the title of your site's home page. | ||
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{{LearnBottomBio | {{LearnBottomBio | ||
| Writer = KristinaWeis | | Writer = KristinaWeis | ||
| Name = Kristina Weis | | Name = Kristina Weis | ||
| Image = Image:KristinaBluesFest.png | | Image = Image:KristinaBluesFest.png | ||
| − | | AuthorWebsite = | + | | AuthorWebsite = KristinaWeis.com |
| ShortBio = Kristina is a community manager and [[Glossary/SEO|SEO]] guide for [[AboutUs.org]]. She talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small><br />{{Twitter|KristinaWeis}} | | ShortBio = Kristina is a community manager and [[Glossary/SEO|SEO]] guide for [[AboutUs.org]]. She talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small><br />{{Twitter|KristinaWeis}} | ||
| − | }} | + | }}--> |
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Latest revision as of 12:51, 7 November 2013
By [[User:|]] on
Title tags are like neon for search
Title tags are ridiculously important for getting more visitors to click on your website when it appears in search engine results.
And lucky for you, they're one of the simplest things you can change on your site. More SEO (search engine optimization) bang for the buck!
Note: This article has been moved to our new blog at www.AboutUs.com/title-tags-really-matter-seo-social-clicks/.