Difference between revisions of "Learn/Staying-Out-Of-Spam-Folders"

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<big>No matter how beautiful or well written your [[Learn/Tips-for-Sending-Email-Newsletters|email newsletter]] is, it can only be effective if people see it in their inbox and open it. Making sure your emails aren't interpreted as spam by the reader or email client is vital to the health of your email marketing efforts.</big>
 
<big>No matter how beautiful or well written your [[Learn/Tips-for-Sending-Email-Newsletters|email newsletter]] is, it can only be effective if people see it in their inbox and open it. Making sure your emails aren't interpreted as spam by the reader or email client is vital to the health of your email marketing efforts.</big>
  
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If you get marked as spam too much you can get added to spam blacklists and less of your emails will make it to peoples' inboxes.  Being marked as spam is also likely to result in your email marketing service dropping you as a client. It's never fun to start over.
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Here are 11 tips to help keep you out of spam folders:
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Below is a list of tips to help keep you out of peoples' spam folders:
 
 
#Only email people that have opted in to receiving emails from you.
 
#Only email people that have opted in to receiving emails from you.
 
#Include a clear and obvious "unsubscribe" link in your emails, or at least a description of how people can opt out of future emails. *
 
#Include a clear and obvious "unsubscribe" link in your emails, or at least a description of how people can opt out of future emails. *

Revision as of 18:51, 10 April 2012

By [[User:|]] on

No matter how beautiful or well written your email newsletter is, it can only be effective if people see it in their inbox and open it. Making sure your emails aren't interpreted as spam by the reader or email client is vital to the health of your email marketing efforts.

Here are 11 tips to help keep you out of spam folders:

  1. Only email people that have opted in to receiving emails from you.
  2. Include a clear and obvious "unsubscribe" link in your emails, or at least a description of how people can opt out of future emails. *
  3. Don't email people that have unsubscribed from your mailing list. *
  4. Include your physical address in the footer of your emails. *
  5. Don't use false or misleading subject lines. *
  6. Don't make the content of your email read or feel like spam.
  7. Don't talk about money too much.
  8. Send regularly: often, but not too often.
  9. Don't hide the text of your email in an image.
  10. Avoid sending emails manually to your whole list by emailing yourself in the "To" field and everyone else via "BCC".
  11. Use a reputable email marketing provider (we have a list here) that follows strict spam guidelines.

* Indicates a CAN-SPAM Act requirement

...read more

Note: The bulk of this article has been moved to www.AboutUs.com/11-ways-to-stay-out-of-spam-folders/.

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