Difference between revisions of "Learn Online Marketing"

Use the Web to Grow Your Business

You've got a business to run. You don't have time to become an online marketing expert - but you know you should be marketing online. We'll help you learn how.

• Design Your Website for Conversion

Your website is your virtual employee, an ever-present point of contact with potential customers. If you design your site with conversion in mind, you can dramatically increase the number of visitors who become customers. You can start by using the AboutUs Online Visibility Audit to see how visible your site is to search engines.

• Link Juice: Save Every Drop

When you redesign your website to enhance search engine optimization (SEO) or for any other reason, you'll be rewriting web page URLs. Don't waste the "link juice" you've gained by breaking links from other websites to those pages. Don't know how many links your site has earned? Check the AboutUs Site Metrics tool to find out.

• Find an Expert on the Social Web

You need to hire an outside expert - in fact, you needed one last week. You can save time by using the social web to find -- and validate -- the expert you need. Wondering if people can find you on the social web? Check out the AboutUs Site Metrics tool.

Somewhere on page: Navigation menu for articles

• Audience: Curious Calvin
• Goal: Educate Calvin for the sales funnel
  • Develop a rich, robust, healthy community component that enables Calvin's learning and sharing with other website owners and those who want to serve them.
• How to fulfill goal: Call to action: Read to learn