Difference between revisions of "Learn Online Marketing"
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* '''[[Design Your Website for Conversion]]''' | * '''[[Design Your Website for Conversion]]''' | ||
| − | Your website is your virtual employee, an ever-present point of contact with potential customers. If you design your site with conversion in mind, you can dramatically increase the number of visitors who become customers. | + | Your website is your virtual employee, an ever-present point of contact with potential customers. If you design your site with conversion in mind, you can dramatically increase the number of visitors who become customers. Of course, you'll want to know [[Audit_Your_Website|how visible your site is to search engines]]. |
* '''[[Link Juice: Save Every Drop]]''' | * '''[[Link Juice: Save Every Drop]]''' | ||
| − | When you redesign your website to enhance search engine optimization (SEO) or for any other reason | + | When you redesign your website to enhance search engine optimization (SEO) - or for any other reason - you'll be rewriting web page URLs. Don't waste the "link juice" you've gained by breaking links from other websites to the old pages. You should start by checking [[Audit Your Website|how many links your site has on the web]]. |
* '''[[Find an Expert on the Social Web]]''' | * '''[[Find an Expert on the Social Web]]''' | ||
| − | You need to hire an outside expert - in fact, you needed one last week. You can save time by using the social web to find -- and validate -- the expert you need. | + | You need to hire an outside expert - in fact, you needed one last week. You can save time by using the social web to find -- and validate -- the expert you need. You might want to check out [[Audit Your Website|whether people can find you on the social web]], too. |
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Latest revision as of 20:36, 29 October 2010
Use the Web to Grow Your Business
You've got a business to run. You don't have time to become an online marketing expert - but you know you should be marketing online. We'll help you learn how.
Your website is your virtual employee, an ever-present point of contact with potential customers. If you design your site with conversion in mind, you can dramatically increase the number of visitors who become customers. Of course, you'll want to know how visible your site is to search engines.
When you redesign your website to enhance search engine optimization (SEO) - or for any other reason - you'll be rewriting web page URLs. Don't waste the "link juice" you've gained by breaking links from other websites to the old pages. You should start by checking how many links your site has on the web.
You need to hire an outside expert - in fact, you needed one last week. You can save time by using the social web to find -- and validate -- the expert you need. You might want to check out whether people can find you on the social web, too.