articles/Glossary
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CamelCase
- The practice of combining two or more words by deleting the spaces between them and capitalizing the initial letter of each word. CamelCase is used in instances where words must be placed together without spaces, such as in a website address, or URL. Capitalizing the initial letter of each word makes it easier to read and understand the string of letters as separate words.
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PageRank
Pay Per Click
- See PPC.
PPC
- An abbreviation of "pay-per-click." An advertiser pays a website to display an ad next to specific keywords that are relevant to what the advertiser is trying to sell. The advertiser pays the website displaying the ad only after someone clicks on the ad.
- The fee the advertiser pays is referred to as "cost per click," or CPC. The CPC is based on how much competition there is for placing advertising against a given keyword. Ads on desirable keywords can cost significantly more than ads on more obscure keywords.
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URL
- A URL indicates the location of a file on the web. It is the string of characters you see in the navigation bar of your web browser when you are on a web page.
- A URL, or Uniform Resource Locator, can indicate the location of a website's home page, a document that exists as a text or PDF file, or a computer that serves files.
- The most common type of URL seen on the web is one that begins with http://. The initials stand for HyperText Transfer Protocol, which is used to transfer web pages from computers to web browsers. Most websites are seen in this format. For example, the home page for Google can be found at http://www.google.com.
- URLs beginning with https:// are also fairly common. This format indicates that the location is a secure one, and requires authentication before one can get access to the contents of that web page.
- A document stored as a PDF file might be stored on the web at a URL that looks like this: http://www.example.com/downloads/file.pdf