Search engine optimisation (also referred to as SEO and search engine optimiZation in the U.S.) is the work of optimising a website so that more people can find it organically through search engines. Search engine optimisation techniques include improving a site's URL structure, using simple HTML links, gaining quality inbound links, writing website copy with good keyword density, and much more. This list includes many search engine optimisation companies and firms that can help improve the visibility of websites as well as some informational resources about search engine optimisation. Because of the spelling of search engine optimisation (s instead of z) it's safe to say that most of the companies listed here are based in the UK, Canada or Australia and probably not the United States. If a search engine optimisation site is missing please add it at the bottom left.