We have rapidly developed a reputation within the bicycle industry for producing no-nonsense websites that actually work for our clients. This is no error, because the company was originally started specifically to cater for the individual requirements of the bike trade. The MD of SiWIS, Simon Watts, was part of the UK bike industry for 15 years, both in the retail environment and as a salesman for a very large UK Cycles and Accessory wholesaler before setting up the company.