PeopleTalk Qualitative Research, Focus Group Moderator - NY - MA
Description
pulled from site's meta descriptionPeopleTalk, headed by Allison Cohen, a focus group moderator with more than 20 years of experience, specializes in: Evaluation of new and existing products, finished and developing advertising, creative properties such as magazines, TV programming, package design, websites, and customer satisfaction,Product usage studies,Target audience definition, Brand planning,Strategic planning,Through qualitative market research, PeopleTalk focuses on uncovering consumer insights that get translated into solid as well as creative marketing and advertising direction. PeopleTalk employs qualitative research methodologies such as focus groups, personal in-depth interviews, telephone interviews, and ethnographies to generate insights and ideas.
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- AboutUs AutoGen
- Focus group moderator
- consumer panels
- trend panels
- online focus groups
- Qualitative research
- Market research
- Focus groups
- Ethnography
- Advertising research
- Package design research
- Usability research
- Branding
- Marketing strategy
- Brand identity
- Brand image
- In-depth interviews: IDI
- Product development
- Concept development
- Name research
- Consumer research
- Business-to-business research
- Strategic planning
- Strategic research
- Mystery shopping
- Customer satisfaction